Social Media Manager

Responsibilities

• Social Media Strategy & Content Management
• Develop and execute social media strategies aligned with each brand’s identity and business goals.
• Manage content calendars, plan campaigns, write copy, and coordinate the creation and publishing of engaging content across Facebook, Instagram, TikTok, and other relevant platforms.
• Maintain consistent brand voices while identifying relevant trends, platform updates, and opportunities to improve content performance.
• Community Engagement & Brand Management
• Monitor and respond to comments, messages, and audience inquiries, aiming for a response within 24 hours.
• Maintain a positive brand presence and appropriately escalate sensitive customer concerns or reputational issues.
• eLead & Digital Platform Management
• Manage assigned eLead Lite accounts and workflows, ensuring accuracy and consistency.
• Troubleshoot platform issues, account access, publishing errors, and other technical challenges, escalating when needed.