Social Media Manager

Responsibilities

• Develop and implement comprehensive social media marketing strategies aligned with overall brand objectives.
• Create compelling, high-quality content tailored for various social media platforms, including text, images, videos, and graphics.
• Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and possibly others using tools like Hootsuite or Buffer.
• Monitor social media analytics and performance metrics using tools like Google Analytics and social listening software to optimize campaigns.
• Engage actively with followers, respond to inquiries, and foster positive relationships through social media communication.
• Coordinate with the marketing team to integrate social media campaigns with broader digital marketing efforts such as SEO, E-commerce initiatives, and branding strategies.
• Utilize graphic design tools like Adobe Photoshop and Adobe Illustrator to produce visually appealing media content.
• Conduct keyword research and utilize media editing tools for video editing and media performance analytics to enhance content effectiveness.
• Stay informed about emerging trends in social media platforms and digital marketing to continually refine strategies.

Requirements

• Proven experience in social media management within a digital marketing environment with demonstrated success in growing online presence.
• Proficiency in social listening tools, social media analytics platforms, and marketing online analytics to monitor campaign performance effectively.
• Strong skills in content creation, writing, proofreading, and graphic design using Adobe Creative Suite applications such as Photoshop and Illustrator.
• Familiarity with Facebook Advertising campaigns and experience managing paid promotions on various platforms.
• Knowledge of SEO principles, keyword research techniques, web analytics tools like Google Analytics, and e-commerce integration strategies.
• Ability to analyze data related to digital marketing performance metrics and adjust strategies accordingly.
• Excellent communication skills with the ability to craft engaging narratives that align with brand voice across multiple channels.
• Experience in relationship management within online communities to foster engagement and loyalty.

Benefits

• Flexible schedule