Social Media Manager, Executive Brand

San Diego, CA (Hybrid)

$71K/yr – $99K/yrMid Level3+ years expFull time

Posted 3 hrs ago

Job Summary

Partner with the CEO to own STN's Social Engine, turning conversations, events, and insights into social-first content across LinkedIn, Instagram, and TikTok while managing calendars, publishing, and performance.

  • Lead content capture sessions and direct on-camera talent
  • Develop concepts that reflect the CEO's voice and perspective
  • Translate strategy into consistent social execution and measurement

Job Description

Responsibilities

  • Serve as a Trusted Executive Content Partner
  • Build a close working relationship with STN's CEO, developing a deep understanding of his voice, interests, expertise, and audience.
  • Proactively identify content opportunities from conversations, meetings, travel, speaking engagements, industry developments, and everyday moments.
  • Develop and pitch compelling social-first concepts that authentically reflect the CEO's personality and point of view.
  • Capture, edit, write, and publish content across priority executive social channels.
  • Establish a consistent content cadence and manage calendars, assets, approvals, and publishing workflows.
  • Transform podcasts, interviews, speaking engagements, and business insights into engaging social content.
  • Travel as needed to support executive content capture, conferences, and industry events.
  • Analyze performance and recommend new formats, topics, and creative approaches to strengthen executive thought leadership.
  • Own STN’s Social Engine

Requirements

  • 3–5+ years of relevant social media experience within an agency, brand, sports, entertainment, creator, or executive-led environment.
  • Strong portfolio demonstrating social-first storytelling, platform fluency, and hands-on content creation.
  • Experience independently managing the full social content lifecycle, from ideation and capture through editing, publishing, and performance analysis.
  • Experience managing social calendars, publishing workflows, approvals, and community management.
  • Experience creating content for a CEO, founder, executive, athlete, creator, or other personality-led brand preferred.
  • Strong understanding of CapCut, Photoshop, and similar tools preferred.
  • Proficiency with social performance and audience insights to inform creative decisions.

Preferred

  • Agency and sports or entertainment industry experience preferred
  • Proficiency with CapCut, Photoshop, and similar social content creation tools preferred
  • Experience with LinkedIn executive thought leadership and B2B content preferred

Benefits

  • Relocation support provided
  • Hybrid work model with in-office time required
STN Digital logo

STN Digital

3.1 Glassdoor

We are a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. STN Digital creates authentic relationships with its partners to produce best-in-class results. With a focus on the client’s unique goals, STN brings an award-winning culture to unlock the brand’s full potential.

Founded in 2011
San Diego, California, USA
77 employees (40 in marketing)
45% recommend to a friend

Salaries

Posted range

$71K/yr – $99K/yr

Taken straight from the job posting.

The middle of this range ($85K) is 5% above the median base salary for Social Media Manager roles in the United States ($81K).

Social Media Manager median pay in the United States

$83K/yr

Most pay falls between $70K and $98K. Based on 634 salaries.

See all STN Digital salaries

Marketing Team

Marketing Team Size
24 (31% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
7.2K
Monthly Google Ads Budget
$458
Traffic Source Mix
Search
30%
Direct
50.6%
Referral
7.3%
Social
10.4%
Paid
1.3%

Headcount Trend

Current headcount: ~77
STN Digital logo

Social Media Manager, Executive Brand

STN Digital · San Diego, CA · Hybrid