Social Media Manager

New York City, NY (On-site)

$80K/yr – $90K/yrMid LevelFull time

Posted 8 hrs ago

Job Summary

Own and optimize NYC Votes digital content and campaigns, from concept to analysis, with a focus on accessibility and diverse audiences.

  • Own content calendar and performance reporting to inform campaigns
  • Collaborate with Design and cross-functional teams to execute multi-channel initiatives
  • Respond rapidly during voting periods to publish timely, accessible information

Job Description

Responsibilities

  • - Create digital content for NYC Votes and the NYC Campaign Finance Board, primarily short-form video and social media copy.
  • - Collaborate with the Design Team to produce graphic content.
  • - Maintain a social media content calendar aligned with election cycles and strategic priorities.
  • - Support influencer campaigns by pitching new partners, crafting creative briefs, and supporting with campaign analysis.
  • - Collect, analyze, and report on digital content performance, providing data-driven insights to optimize campaigns and inform stakeholders.
  • - Conduct rapid-response to publish timely, relevant content during voting periods, ensuring accurate and accessible information for all audiences.
  • - Collaborate with cross-functional teams to execute campaigns that engage priority audiences, including youth voters, voters with disabilities, Languages Other Than English (LOTE) communities, and justice-impacted voters.
  • - Ensure all content meets accessibility, inclusivity, and language access standards.

Preferred

  • - Bachelor’s degree in video production, communications, journalism, marketing, public policy, or a related field; advanced degree or equivalent professional experience a plus
  • - 2–4 years of experience in social media management, content creation, or digital content strategy.
  • - Proven ability to develop content for diverse and multilingual audiences, with an understanding of accessibility and language access best practices
  • - Strong on-camera presence
  • - Familiarity with New York City government, civic engagement initiatives, or voter education
  • - Proficiency in Spanish, Bangla, Chinese (Mandarin or Cantonese), or Korean to support content development and engagement with diverse New York City audiences.
City of New York logo

City of New York

3.7 Glassdoor

The City of New York is the most iconic and dynamic city on the planet. With a population of more than 8.4 million people, New York is not only the largest city in the United States — it is the academic, cultural, commercial, and financial capital of the world.City government is filled with opportunities for talented individuals seeking to improve their communities and make a meaningful difference in the lives of their fellow New Yorkers. Every day, the City’s more than 300,000 employees improve infrastructure, provide vital social services, build technology, protect health and safety, and so much more. Join us today at: http://www1.nyc.gov/jobs The City of New York offers its employees:•A chance to build the future of this city. New York City government is at the crossroads of where policy, great ideas, city services, and smart urban planning meet the lives and needs of every day New Yorkers. •Competitive salary and benefits. Hiring packages include a competitive salary, health benefits, various pension plans, employee assistance programs, and individual retirement accounts. •Diverse career opportunities. As the largest local government in the United States with more than 40 agencies, the City of New York offers a broad spectrum of opportunities — from education, housing development, and public health to sustainability, economic growth, technology, and emergency management.•Career Satisfaction. As a City employee, you will have the chance to shape the future of New York City and improve the quality of life for your family, neighbors, and fellow New Yorkers. •Equal Opportunity and Inclusion. The City of New York is an equal opportunity employer that prohibits discriminatory action against City employees and applicants for employment based on their actual or perceived race, color, national origin, ethnicity alienage, citizenship status, gender, religion, creed and all other protected categories.

New York, New York, USA
5.4K employees (163 in marketing)
69% recommend to a friend
40% CEO approval

Salaries

Posted range

$80K/yr – $90K/yr

Taken straight from the job posting.

The middle of this range ($85K) is 5% above the median base salary for Social Media Manager roles in the United States ($81K).

Social Media Manager median pay in the United States

$83K/yr

Most pay falls between $70K and $98K. Based on 665 salaries.

See all City of New York salaries

Marketing Team

Marketing Team Size
90 (2% of company)
Marketing Roles Posted (Last 30 Days)
11

Traffic Signals

Monthly Visitors
21.1M
Monthly Google Ads Budget
$37.9K
Traffic Source Mix
Search
43%
Direct
48%
Referral
7.1%
Social
0.9%
Paid
0.8%

Headcount Trend

Current headcount: ~5.4K
City of New York logo

Social Media Manager

City of New York · New York City, NY · On-site