Social Media Manager

Charlotte, NC (Hybrid)

$25/hr – $45/hrMid Level2+ years expContract

Posted 2 weeks ago

Job Summary

Own and drive social media execution and strategy across client accounts, turning plans into monthly content calendars and collaborating with leadership on brand direction. Own publishing, community management, reporting, and cross-platform optimization, and translate performance data into actionable content recommendations.

  • Manage content calendars, approvals, and client briefs
  • Identify trends and platform opportunities to inform campaigns
  • Collaborate closely with internal teams

Job Description

Responsibilities

  • Work closely with our current Social Media Manager, CEO and internal creative team across assigned client accounts
  • Help manage day-to-day social media execution and account workflows
  • Turn approved strategies into thoughtful monthly content plans and calendars
  • Collaborate with the CEO on strategic priorities, campaign direction, launches, and brand positioning
  • Coordinate with our current Social Media Manager on publishing, community management, approvals, reporting, and client needs
  • Write and refine captions, hooks, CTAs, Stories, and platform-specific copy
  • Manage or support publishing across Instagram, TikTok, Facebook, and other relevant platforms
  • Adapt creative and messaging for each platform rather than simply cross-posting
  • Manage community engagement, including comments, conversations, and proactive interaction with relevant accounts
  • Identify social trends, cultural moments, and platform opportunities relevant to each client

Requirements

  • 2–4+ years of experience managing social media for brands, agencies, or consumer businesses
  • Strong experience with Instagram and TikTok
  • Experience managing multiple accounts or brands at the same time
  • Excellent copywriting and communication skills
  • Strong understanding of short-form video, social-first creative, platform trends, and content formats
  • Ability to adapt tone of voice and messaging across different brands and audiences
  • Strong organizational and project-management skills
  • Experience managing content calendars, approvals, scheduling, publishing, and reporting
  • Ability to interpret social analytics and translate them into actionable recommendations
  • High attention to detail

Preferred

  • Notion
  • Meta Business Suite
  • TikTok publishing and analytics
  • Canva
  • CapCut or basic short-form video editing
  • Influencer and creator coordination
  • UGC workflows
  • Social listening
  • Social analytics and reporting
  • Retail brands
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The Apricots Media LLC

The Apricots Media is a social media agency specializing in social media marketing, influencer marketing, content creation, and visual storytelling that delivers real results for CPG & DTC brands. We combine creative firepower and personalized attention to help your brand stand out, spark real connections, and drive measurable growth, heads turn, brands grow, strategy always, boring never.

Concord, North Carolina, USA
2 employees

Salaries

Posted range

$25/hr – $45/hr

Taken straight from the job posting.

The middle of this range ($73K) is 10% below the median base salary for Social Media Manager roles in the United States ($81K).

Social Media Manager median pay in the United States

$83K/yr

Most pay falls between $70K and $98K. Based on 617 salaries.

See all The Apricots Media LLC salaries

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Social Media Manager

The Apricots Media LLC · Charlotte, NC · Hybrid