Social Media Manager

Responsibilities

• Develop and execute a social media strategy that supports global business and communications objectives and furthers Alteryx’s reputation as a leader in the workflow automation and agentic analytics spaces.
• Set performance goals for social media outcomes, including follower growth, engagement and share of voice across demand gen, brand and thought leadership programs.
• Propose and execute 2-3 social-first campaigns per year
• Maximize publicity and engagement around the McLaren Racing partnership with both real-time and evergreen social content.
• Serve as the final decision-maker on what runs on corporate social channels, evaluating requests from stakeholders across the business against audience and brand priorities — and saying no when something doesn’t serve either.
• Implement social-first programs and robust activations for priority events.
• Proactive and detailed content curation, including editorial calendar management, copy writing, creative development and alignment with priority campaigns and announcements.
• Apply AI tools and automations (with appropriate HITL checkpoints) for speed and scale.
• Global monitoring of social conversations concerning Alteryx and its affiliates, including appropriate escalation and customer service.
• Support key executives in shaping and maintaining their social media presences.

Requirements

• 5+ years in social media, digital media and/or external communications in the software industry, preferably for enterprise technology brands.
• Experience working with global brand, communications, public relations, analyst relations and social teams; contributing to a global communications strategy.
• Deep knowledge of key social channels, including LinkedIn, X, Facebook, Reddit, YouTube and Instagram is required.
• Current experience developing social media strategy and content, and managing publishing platforms (e.g., Hootsuite).
• Experience reporting to internal stakeholders on social media performance, KPIs and optimization.
• Strong communication/presentation skills with experience presenting cohesive plans to senior management clearly and concisely.
• Strong creative writing skills
• Preferred degree in business, marketing, communications or journalism.

Preferred

• Preferred degree in business, marketing, communications or journalism.

Benefits

• Medical, dental, and vision coverage
• 401(k) with company match
• Paid parental leave, caregiver leave, and flexible time off
• Mental health support and wellness reimbursement
• Career development and education assistance