Social Media Manager

Responsibilities

• Lead social creative strategy; develop sophisticated and complex social media concepts that move beyond one-off tactics to sustainable campaigns, platforms, and activations
• Evaluate content performance and develop/adjust communications strategy and future content
• Develop, implement, and own a content calendar
• Design and assemble social media toolkits for various campaigns and initiatives; develop and ensure implementation
• Lead and execute daily and planned hands-on content creation, including graphic design, video editing/shooting, motion graphics, and animation for brand social channels across platforms including Instagram, LinkedIn, and beyond
• Daily and planned content creation for brand social channels across platforms including Instagram, LinkedIn, and beyond, including concepts, content series, and repeatable templates
• Inform and create content that speaks to key security trends and developments, ensuring optimal use of platform features and best practices
• Lead art direction and copy crafting for comprehensive social campaigns, personally executing visual designs and ensuring consistent brand aesthetics and tone across all creative outputs
• Create rapid response content in collaboration with strategy and creative teams as news, cultural moments, and trends emerge in real time
• Support social listening and insights efforts, tracking security trends and developments in real time while balancing ongoing deliverables

Requirements

• Bachelor’s degree in communications, journalism, advertising, media studies, digital marketing, graphic design, marketing, English, business or a related field
• Minimum of 3 (three) years of creative experience in social media and content, including 3 (three) years in a mentorship role.
• Proven ability to develop creative, earned-first social strategies that breakthrough
• Exceptional skills in social art direction and copy craft, with a strong portfolio showcasing a diverse range of graphic design and video production work created for social media
• Exceptional skills in social art direction and copy craft, with a strong portfolio showcasing a range of content types and platforms
• Deep understanding of content formats, real-time trends, and creation best practices across core social channels
• Proficiency with Adobe Creative Suite (Premiere Pro, AfterEffects, etc), and experience with hands-on content creation for brands, including basic and/or in-app editing tools (e.g., CapCut, Canva.)
• Proficiency with Adobe Creative Cloud, and experience with hands-on content creation for brands, including basic and/or in-app editing tools (e.g., TikTok, CapCut)
• Proficiency using Hootsuite or comparable social listening tools
• Ability to efficiently turn a concept into a produced piece of content

Preferred

• Public company experience
• Experience with Hootsuite or comparable social listening tools
• Experience with Adobe and/or Canva
• Prior experience with reputation management and media relations

Benefits

• Salary Range: $75,000 - $90,000
• Medical, dental, vision, basic life, AD&D, retirement plan and disability insurance
• Eight paid holidays annually, five sick days, and four personal days
• Vacation time offered at an accrual rate of 3.08 hours biweekly; unused vacation is only paid out where required by law
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