Social Media Manager

Responsibilities

• Develop and own the end-to-end social media strategy for Activision across platforms including X, Instagram, TikTok, YouTube, Twitch, Facebook, Reddit, and emerging channels.
• Build long-term social strategies that drive discovery, engagement, community growth, and cultural relevance across diverse gaming audiences.
• Partner with Publishing, Brand, Communications, Community, Creative, and Product teams and agencies to align social strategy and execution with major company and franchise milestones.
• Develop creative strategy for high-impact campaigns, announcements, trailers, character reveals, and live-ops moments as appropriate.
• Partner and guide internal and external creative teams to ensure consistent, high-quality production and execution across all platforms.
• Produce best-in-class social content that is innovative, platform-native, and reflective of gaming culture.
• Serve as the social media point of contact across teams, aligning stakeholders on priorities, calendars, and messaging across the company and game properties.
• Organize and maintain global editorial calendars, ensuring consistent cadence, coordination, and clarity.
• Collaborate closely with internal creative teams, including Publishing, Creative Services, Marketing, and game development teams, to ensure social content authentically represents the essence of each game, its world, characters, and player community.
• Translate game vision, narrative themes, and player insights into compelling, platform-native social storytelling that resonates with core players while also attracting a broader, more diverse audience.

Requirements

• 5+ years of social media experience within gaming, entertainment, or consumer digital brands—either agency-side or in-house.
• Experience leading social strategy and executing large-scale programs with minimal oversight.
• Experience managing multiple agencies, content studios, and cross-functional partners.
• Strong understanding of gaming culture, player communities, social platform ecosystems, and content formats.
• Proven ability to develop and present clear, compelling creative briefs that inspire innovative work.
• Strong organizational and project management skills with the ability to manage complex calendars, campaigns, and budgets.
• Analytical skills with familiarity using tools, native analytics, and other measurement platforms.
• Strong communication skills - able to influence at all levels and across functions.
• Bachelor's degree in marketing, communications, journalism, or equivalent experience.

Preferred

• Extra Points
• Experience managing social media programs for large-scale brands within complex stakeholder environments.
• Demonstrated ability with delivering first-to-market, culturally relevant social activations.
• Experience working closely with game developers, publishing teams, community teams, or esports organizations.

Benefits

• Rewards
• We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including: - Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance; - 401(k) with Company match, tuition reimbursement, charitable donation matching; - Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave; - Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others; - If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.