Responsibilities

• Assist in developing and implementing social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create compelling visual and written content using media editing tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance brand storytelling.
• Manage social media scheduling and posting using tools like Hootsuite and Buffer to ensure consistent online presence.
• Monitor social listening channels and analyze social media analytics to gauge campaign performance and audience engagement.
• Support in conducting keyword research and SEO optimization to improve content visibility online.
• Collaborate with the marketing team to plan and execute social media advertising campaigns, including Facebook Advertising.
• Track digital marketing performance metrics using Google Analytics and other web analytics tools to refine strategies.
• Engage with followers through comments, messages, and relationship management efforts to foster community growth.
• Assist in media editing for video content or photography projects that align with branding initiatives.
• Contribute to public relations efforts by creating press releases or media pitches when needed.

Requirements

• Strong understanding of social media platforms and their respective audiences.
• Proficiency in media editing software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Experience with social listening tools and social media management applications like Hootsuite or Buffer.
• Knowledge of SEO principles, Google Analytics, and web analytics for digital marketing performance monitoring.
• Excellent content writing skills with an eye for proofreading and editing.
• Ability to create engaging visual content including graphics, videos, and photography.
• Familiarity with social media advertising platforms like Facebook Ads Manager.
• Strong relationship management skills to engage followers effectively.
• Basic knowledge of branding principles, public relations strategies, and e-commerce concepts.
• Ability to analyze marketing data using marketing analytics tools for continuous improvement.