Responsibilities

• Run the experimentation engine
• Define and prioritize high-impact experiments across acquisition, onboarding, and conversion; maintain a centralized experimentation calendar and learnings agenda
• Design and run A/B and multivariate tests across landing pages, signup flows, lifecycle campaigns, and paid channels — with rigorous test design and results interpretation
• Build always-on, scalable nurture and lifecycle programs that engage, retain, and grow users through their journey
• Drive integrated, cross-channel programs
• Plan and execute integrated campaigns across discoverability, web, email/nurture, in-product messaging, content, and events in partnership with brand, product marketing, and digital
• Partner with product marketing to ensure messaging is consistent and aligned to target markets, personas, and company priorities
• Collaborate with product and engineering on in-product growth levers (onboarding, upgrade prompts, free-paid conversion paths)
• Measure, report, and optimize
• Measure, analyze, and optimize program performance in partnership with data/analytics teams; make data-informed decisions on budget allocation and channel mix

Requirements

• 8-10 years of experience in growth marketing, performance marketing, demand generation, or full-funnel marketing -- ideally within B2B SaaS
• Proven track record driving self-serve or product-led growth (sign-ups, activation, free-to-paid conversion, expansion revenue) at scale
• Strong analytical skills with a history of turning funnel and channel data into strategic insights and actionable plans; comfortable in spreadsheets, dashboards, and (ideally) SQL
• Hands-on experience with A/B testing and experimentation frameworks, including test design, statistical interpretation, and building a learnings culture
• Expert in end-to-end campaign development, execution, and measurement, including working with marketing operations on nurture setup and optimization (e.g., Marketo, Salesforce, Amplitude/GA, Tableau/Looker)
• Proven ability to collaborate cross-functionally with product, data science, finance, sales, and marketing peers; strong interpersonal skills that build alignment
• Strategic and creative: able to set direction and manage tactical execution plans that keep the customer at the center
• Excellent written, verbal, and visual communication skills; able to clearly explain analyses and recommendations to executive stakeholders
• Highly organized, adaptable, and comfortable operating in a fast-paced, high-growth environment

Preferred

• Experience marketing to technical audiences (developers, data teams, IT/DevOps)
• Familiarity with cloud, data/analytics, AI, or developer tooling categories
• Experience with usage-based or consumption pricing models and PQL (product-qualified lead) frameworks