Responsibilities

• Drive TV Channel Performance: Own day-to-day media buying, optimizations, pacing, and post-buy analysis across Linear and Streaming TV, ensuring we consistently hit CPA, CAC, and ROAS targets.
• Optimize Spend For Efficiency and Impact: Identify high-potential pockets, apply repeatable playbooks, and scale winning tactics across networks and publishers.
• Manage Budget and Forecasting: Own weekly pacing and forecasting for TV, monitor spend effectiveness and ROAS, and surface findings with actionable recommendations.
• Analyze and Optimize Relentlessly: Dive deep into campaign performance data to surface insights, identify winning networks, publishers, and formats, and translate learnings into actionable optimizations.
• Design and Run Experiments: Execute a structured testing roadmap for TV, developing clear hypotheses and success criteria for individual tests and translating results into actionable learnings.
• Treat Creative As A Performance Lever: Partner with the Creative team to brief, test, and iterate on TV creative, and turn testing insights into a stronger, higher-performing creative library.
• Manage Agency and Vendor Partners: Work closely with our TV buying and measurement partners to plan, execute, and optimize campaigns, holding them to a high bar.
• Strengthen Measurement: Collaborate with Data, Product, Engineering, and CRM to improve attribution, unlock growth levers, and ensure data quality across campaigns.
• Communicate Performance and Insights: Contribute to regular reporting on TV channel performance, sharing key wins, learnings, and recommendations with leadership and cross-functional stakeholders.
• Improve Systems and Processes: Contribute to Rocket Money's culture of curiosity by identifying opportunities to streamline workflows, enhance tracking, and build scalable processes as the TV program continues to grow.

Requirements

• 4+ years of experience in TV media buying at a high growth consumer company, startup, or agency, with hands-on experience across Linear and/or Streaming/CTV.
• Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance.
• Ability to turn data and experiment results into clear recommendations and action.
• Experience coordinating across internal teams and external partners or agencies.
• A holistic view of the marketing funnel and an understanding of the role each channel plays.
• Comfortable operating in ambiguous environments and making fast decisions with imperfect information.
• Familiarity with TV measurement approaches like incrementality testing, media mix modeling, and attribution, and how to apply findings to channel strategy.

Preferred

• Bonus points if you've worked with Haus
• Experience with Looker or similar analytics tools is a plus

Benefits

• Health, Dental & Vision Plans
• Life Insurance
• Long/Short Term Disability
• Competitive Pay
• 401k Matching
• Team Member Stock Purchasing Program (TMSPP)
• Learning & Development Opportunities
• Tuition Reimbursement
• Unlimited PTO
• Daily Lunch, Snacks & Coffee (in-office only)