Responsibilities

• As Director of Growth, you will lead Fireclay’s growth engine across homeowner, Trade, and commercial customer journeys.
• You will own the growth roadmap for fireclaytile.com and lead the connected work across performance marketing, lifecycle, E-Commerce conversion, SEM, SEO, GEO, affiliate and partner growth, site experience, measurement, and AI-enabled workflows.
• You will inherit an agency and part of a team, then build the capability around you.
• This is a salary role, target total annual compensation of $150,000–$250,000, inclusive of base salary, bonus, and equity, depending on experience and scope.
• Build the growth engine required to help double Fireclay revenue in 24 months.
• Own the growth funnel from investment and qualified traffic through sample order, purchase, Trade engagement, revenue, and contribution.
• Lead paid-media strategy, agency management, budget allocation, creative learning, and performance accountability.
• Define when Fireclay should spend more, hold, or pull back using customer quality, conversion, revenue, and contribution guardrails—not platform ROAS alone.
• Own the growth roadmap for fireclaytile.com, including customer journeys, landing pages, merchandising, UI/UX improvements, site performance, and conversion opportunities.
• Build an integrated sample-to-purchase system across paid acquisition, lifecycle, on-site experience, sales and client-success handoffs, and post-sample communications.

Requirements

• You have helped scale a consumer, home, design, or adjacent business from approximately $50M to $250M in revenue.
• You have deep experience across DTC E-Commerce and B2B, Trade, or commercial customer journeys.
• You are AI-native. You live in Claude, ChatGPT, or comparable tools and have used them to make your own work and your teams meaningfully faster and better.
• You have personally led work across SEM, SEO, GEO, paid acquisition, lifecycle marketing, affiliate and partner growth, conversion-rate optimization, E-Commerce merchandising, and website performance.
• You are analytically rigorous and commercially minded.
• You know the difference between an ad-platform metric and a business outcome. You care about qualified demand, revenue, contribution, and customer quality.

Benefits

• Our Benefits: We offer a comprehensive compensation package, including medical, dental, vision, a 4% 401(k) match, PTO (non-exempt) or FTO (exempt), sick time, and other perks. Visit Fireclaybenefits.com to view details of our benefits and perks offered.