Responsibilities

• Team Leadership
• Set the annual and quarterly growth plan and report performance against trial-start and conversion targets
• Build, scale, and lead a distributed team of growth marketers
• Coach and develop the team, and set a high bar for craft, rigor, and experimentation velocity
• Paid Acquisition
• Own paid search, paid social, display/retargeting, and emerging paid channels, managing spend against CAC and payback targets
• Manage external agencies against clear performance targets and hold them accountable for results
• Continuously test creative, audiences, landing pages, and bidding strategies to improve conversion and efficiency
• Lifecycle Marketing
• Own email, nurture, and in-product messaging programs that improve activation and trial-to-paid conversion

Requirements

• 10+ years of growth marketing experience at B2B enterprise SaaS companies, with 3+ years building and leading teams
• Direct experience in a product-led growth (PLG) motion alongside an enterprise sales motion (e.g., Datadog, MongoDB, Atlassian, Confluent)
• Proven track record of hitting acquisition targets and managing meaningful paid budgets against CAC and payback goals
• Experience building teams from the ground up and managing external agencies to performance
• Strong analytical skills: fluent in funnel metrics, comfortable working with dashboards and data teams; SQL or product analytics experience (Amplitude or similar) is a plus
• Strong creative instincts across messaging, landing pages, and campaign concepts
• Comfort marketing to developer and technical practitioner audiences
• Bias for action and comfort with ambiguity — energized by building programs and systems that don't exist yet
• Excellent written and verbal communication skills, from executive presentations to channel-level detail

Preferred

• SQL or product analytics experience (Amplitude or similar) is a plus

Benefits

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave