Responsibilities

• Own membership acquisition, subscription revenue, and engagement growth targets.
• Develop annual and quarterly growth plans aligned to revenue objectives.
• Identify new growth opportunities that integrate client, member and company interests.
• Collaborate with growth and business operations and finance as well as client relations and sales teams to support pipeline development and subscription growth initiatives.
• Work closely with Finance to build subscription and revenue targets, track performance against budget, and adjust growth strategies as needed.
• Lead omnichannel acquisition programs that connect with members in alignment with respective client frameworks.
• Build audience segmentation strategies that improve targeting and conversion performance.
• Manage acquisition budgets and optimize spend across channels to maximize ROAS and LTV:CAC ratios.
• Develop testing roadmaps to improve engagement generation, enrollment, and subscription conversion.
• Collaborate with Client Relations to shape client-ready campaigns that secure client support, align with account priorities, and drive member engagement.

Requirements

• 8+ years of growth marketing, performance marketing, demand generation, or subscription marketing experience.
• Proven success scaling subscription, membership, fitness, wellness, SaaS, healthcare, or related engagement outcomes.
• Strong expertise in paid media, lifecycle marketing, CRM, conversion optimization, and analytics.
• Demonstrated success achieving aggressive acquisition and revenue goals.
• Deep understanding of attribution, customer journeys, marketing automation platforms, and experimentation methodologies.

Preferred

• Bachelor's degree in Marketing, Business, Analytics, Communications, or equivalent experience.
• Experience in fitness, health club, wellness, Medicare, employer health, or consumer subscription businesses.
• Experience marketing gym memberships, digital fitness products, wellness benefits, or healthcare services.
• Familiarity with Salesforce Marketing Cloud, Google Analytics, Looker, Tableau, Meta Ads, Google Ads, and CRM systems.
• Experience managing partnerships, referral channels, and membership marketing programs.

Benefits

• Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.