Sr. Director, Growth Marketing

Responsibilities

• Demand Generation
• Own pipeline generation goals for solo and small-group dental practices across inbound, outbound, digital, and lifecycle programs.
• Instill test-and-improve energy across the team, proactively testing new strategies, channels, tools, and AI applications rather than defending the status quo.
• Drive continuous improvement in lead-to-booking conversion, CAC, and channel ROI across paid, organic, and marketing automation programs.
• Partner with Commercialization and Product Marketing to align strategy, messaging and content.
• Own pipeline generation goals for enterprise DSOs across inbound, outbound, digital, and lifecycle programs.
• Lead a tiered account-based marketing program, targeting priority accounts, informed by intent data, account segmentation, and multi-stakeholder buying groups.
• Partner with Commercialization and Product Marketing to align strategy, messaging and content.
• Own the marketing technology stack (marketing automation, attribution, reporting) supporting both segments.
• Lead the enhancement of attribution and pipeline measurement.

Requirements

• 12–15 years of progressive experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including 5+ years leading teams.
• Experience in dental, healthcare, or healthcare-adjacent B2B SaaS preferred.
• Demonstrated ability to partner with Sales leadership on pipeline coverage, forecasting, and funnel conversion — not just campaign execution.
• Proven track record owning pipeline and revenue targets across multiple segments or buying motions (e.g., SMB/self-serve and enterprise/named-account).
• Strong analytical rigor, comfortable defending program ROI and pipeline math to executive leadership.
• Hands-on experience building or scaling account-based marketing programs — segmentation, tiering, intent signals, and cross-channel orchestration.
• Strong fluency with marketing automation and CRM platforms (e.g., Marketo, Salesforce) and marketing attribution tooling.

Preferred

• Outstanding management and leadership skills and ability to attract, retain, motivate, develop, mentor and coach team members for high performance; good conceptual skills
• Outstanding verbal and written communication skills and ability to resolve disputes effectively and efficiently
• Outstanding presentation and public speaking skills
• Mastery independent decision making, analysis and problem solving skills
• Understand, interpret and act on financial information and external trends that contributes to business profitability
• Plan, manage and create strategy around complex projects; understand available resources, develop timeline, budget and assign areas of responsibility
• Lead teams to achieve company goals and solve complex business issues in creative and effective ways
• Mastery planning and organizational skills and techniques
• Communicate effectively with senior management and key stakeholders
• Excellent negotiating skills and ability to effectively manage strategic alliances, joint ventures and outsourced relationships

Benefits

• health coverage
• retirement savings with company match
• paid time off
• parential leave
• wellbeing resources
• education support
• MORE!