Growth Marketing Lead, New Verticals

Responsibilities

• Own new verticals end to end. Take new brands from launch to early scale, owning positioning, offer, pricing, channel strategy, and revenue.
• Build paid acquisition from zero. Set up and run programs across Meta, Google, TikTok, Snapchat, AppLovin, and emerging channels, covering account architecture, tracking, testing frameworks, and budget allocation. Where platforms restrict the category, work within their policies and required certifications, and open alternative channels (affiliates, creators, podcasts, programmatic).
• Run fast experiments. Test audiences, offers, creative, and landing pages; scale what works and kill what doesn't quickly.
• Shape the product and offer. Partner on the offer, onboarding, and site experience, turning customer insights into what we sell and how we sell it. For Leven, that includes the patient journey from quiz to first prescription.
• Own the numbers. Define the metrics that matter (CAC, conversion, payback, retention, LTV, contribution margin), including the full patient funnel for Leven, from quiz to provider visit to approved, retained subscriber. Work across ad platforms, analytics, and attribution tools to drive decisions.
• Keep growth compliant. Partner with clinical, legal, and compliance stakeholders so ad claims, creative, and landing pages meet healthcare advertising rules.
• Build leverage with AI. Use AI tools and agents to move faster on research, creative, analysis, and reporting so a lean team can operate at scale.
• Lay the foundation for scale. As verticals gain traction, build the processes, vendor relationships, and team needed to run them.

Requirements

• 5+ years in growth or performance marketing in consumer, DTC, e-commerce, or telehealth (8+ years for the Lead level)
• Has built a paid program from scratch, with direct ownership of budgets and results
• A track record of taking a consumer product, brand, or business line from 0 to 1
• Hands-on expertise in Meta and Google; you're in the accounts yourself, not just overseeing them
• Strong commercial judgment and command of unit economics, subscription economics, attribution, and funnel strategy
• Strong analytical skills, with comfort in Excel/Sheets and raw data (SQL is a plus)
• Comfort with ambiguity and the ability to juggle multiple bets at once
• A high-ownership, roll-up-your-sleeves mindset
• For the Lead level: has scaled a paid program and hired and managed a team

Preferred

• Former founder or early startup operator
• Experience in telehealth, digital health, or subscription healthcare
• Experience in a regulated or restricted category (e.g., prescription or healthcare, supplements, alcohol)
• Experience launching new brands or products within a high-growth DTC company
• Experience with creative strategy, influencer, or community-led growth