Director of Marketing – Digital Growth

Responsibilities

• Lead and execute the firm's marketing strategy with a strong emphasis on digital lead generation and measurable results.
• Actively manage, optimize, and evaluate paid digital campaigns, including Google Ads and Microsoft Ads.
• Oversee SEO, local search, website performance, landing pages, content, and digital advertising.
• Analyze marketing performance, including qualified leads, cost per lead, conversion rates, and cost per signed case.
• Work closely with our Intake team to understand lead quality and improve conversion opportunities.
• Manage marketing agencies, vendors, budgets, and internal resources while holding everyone accountable for results.
• Identify underperforming campaigns, troubleshoot problems, and implement improvements.
• Develop creative marketing initiatives that strengthen our brand and expand our reach.
• Ensure marketing materials comply with applicable legal advertising requirements and firm standards.
• Provide clear reporting and actionable recommendations to leadership.

Requirements

• At least six years of progressive digital marketing experience, with proven success generating measurable results.
• Strong hands-on experience with Google Ads, paid search, SEO, website conversion, and digital lead generation.
• Experience using Google Analytics 4 (GA4), lead tracking, and marketing reporting tools.
• A demonstrated ability to manage marketing budgets and evaluate return on investment.
• Experience leading teams, agencies, or vendors.
• Someone who understands the difference between generating leads and generating quality leads that convert into business.
• Strong analytical skills, creativity, accountability, and follow-through.
• The ability to work independently while collaborating with leadership and other departments.
• Personal injury law firm marketing experience is strongly preferred, but candidates with successful digital lead generation experience in other competitive industries are encouraged to apply.
• A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred. Equivalent professional experience will be considered.

Benefits

• Benefits include medical, dental, vision, retirement benefits, paid time off, paid holidays, and other eligible firm-sponsored benefits.