Responsibilities

• Develop Demand Generation Strategies: Design and execute demand generation strategies that deploy buyer journey narratives addressing buyer needs and wants, integrating inbound and outbound touches to syndicate marketing content effectively.
• Apply Analytics: Apply analytics to better profile, target, and retarget prospects, ensuring marketing objectives are strategically aligned across the buyer's journey.
• Execute Campaigns: Dynamically adapt campaigns to deliver higher quality responses and improve conversion rates, using data-driven insights to inform marketing decisions.
• Collaborate on Marketing Objectives: Ensure marketing objectives are strategically aligned across the buyer's journey, working collaboratively with stakeholders to achieve business goals.
• Optimize Customer Experience: Design the end-to-end strategic customer experience using account- and technology-based marketing tactics, focusing on driving growth and delivering results.

Requirements

• Demand Generation Strategy Development: Demonstrable experience with designing and executing modernized demand generation strategies that deploy buyer journey narratives addressing buyer needs and wants.
• Marketing Analytics Application: Experience with applying analytics to profile, target, and retarget prospects, ensuring marketing objectives are strategically aligned across the buyer's journey.
• Integrated Marketing Execution: Experience with deploying integrated inbound and outbound marketing campaigns, adapting them to deliver higher quality responses and improve conversion rates. Experience collaborating cross-functionally with Paid Media, Web, Email/Automation, and Social teams to deliver campaign performance goals.
• Data-Driven Marketing: Experience with leveraging data-driven insights to inform strategic decisions and optimize marketing efforts.
• Account-Based Marketing: Experience with account- and technology-based marketing tactics, either across geographies or within a specific geography.
• Bachelor’s degree in Marketing or Business.

Preferred

• Data Analysis Tools: Exposure to data analysis tools and technologies to analyze campaign performance, track buyer behavior, and measure response rates. Experience with sales and marketing tools such as Salesforce and Marketo preferred.
• Content Creation Platforms: Exposure to content creation platforms to develop and distribute marketing content across various channels.
• Geographic Market Knowledge: Exposure to marketing strategies and tactics tailored to specific to US Market.