Senior Manager, Growth Marketing - Organic Growth & Discovery

Responsibilities

• Lead and execute on-page, off-site and technical SEO efforts to optimize data content, improve keyword rankings and drive sustainable traffic to websites from traditional search engines (Google, Bing, etc.)
• Architect our AEO strategy to ensure our website content is optimized for visibility within next-generation search engines, AI models and LLMs (ChatGPT, Google AI Overviews, Gemini, Claude, etc.)
• Drive organic App discoverability through iOS App Store by leading ASO strategy and tactics, including app listing enhancements, keyword optimization, visual content optimization, conversion rate optimization and mobile measurement
• Scale our referral marketing program by enhancing incentive structures, improving referral mechanics, designing viral loops and integrating touchpoints across our marketing ecosystem
• Partner with Site Merchandising, Product, Engineering and Marketing teams to integrate SEO and AEO best practices across Rent the Runway’s digital properties
• Build measurement frameworks for SEO, AEO, ASO and referral programs; regularly monitor business health, analyze data to improve program performance and share insights with executives and key stakeholders

Requirements

• Bachelor’s Degree in Business, Marketing or related field
• 7+ years of hands-on experience in SEO, growth marketing or digital marketing
• Highly proficient with Search Engine Optimization (SEO) tools – including Google Search Console, Bing Webmaster Tools, keyword research platforms, and related tools
• Experience partnering with Product Management, Engineering or UX/UI Design teams to deliver against technical SEO product roadmaps (e.g., Core Web Vitals, structured data, indexation, linking)
• Proficient with Content Management Systems (CMS), such as Contentful
• Comfortable with Web Analytics tools; Looker or Heap preferred
• Customer-focused, analytical and process-oriented; comfortable making data-driven decisions, with thirst for continuous improvement
• Ability to communicate effectively with a wide range of audiences, including business stakeholders, marketing teams, engineering teams and product management teams

Benefits

• Paid Time Off, including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first, and we’ve got you covered.
• 401(k) match - an investment in your future.
• Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!).
• Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
• Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
• Company-wide events and outings - our team spirit is no joke - we know how to have fun!
• Office-centric work - our corporate employees and technical leaders have the option to work remotely on Fridays, in accordance with Company policies.