Responsibilities

• Own Social Media Strategy and Execution: - Lead day-to-day planning, content creation, and publishing across Instagram and TikTok - Maintain a consistent posting cadence that keeps Glowbar present, relevant, and culturally plugged in - Write sharp, on-brand copy for every post, caption, and community touchpoint - Build and maintain a content calendar that balances brand priorities, campaign moments, studio openings, and cultural opportunities - Owning strategies on our current channels and ideating strategy for channels we haven’t touched yet Support Founder And CEO Content Strategy - Partner closely with our Founder and CEO to develop and execute her personal social media presence across Instagram and TikTok - Bring a strong creative point of view to her content, helping position her as one of the most compelling and credible voices in the skincare space - Concept, shoot, edit, and publish content that feels authentic to her voice while reflecting the highest creative standard Create And Produce Content - Concept, shoot, edit, and publish original content across platforms - Partner with the marketing team to translate IRL moments like events, activations, and studio openings into compelling social content - Develop creative briefs and content recommendations that support broader brand and business goals - Ideate and create content for paid ads - Identify trends, sounds, formats, and cultural moments that keep Glowbar ahead of the conversation Build And Manage The Influencer Program - Develop and nurture relationships with influencers and creators across nano, micro, and macro tiers - Own influencer briefs, deliverable tracking, and relationship management from end to end - Build influencer lists and develop lasting relationships through membership trade programs - Identify and grow TikTok Shop affiliate opportunities as a creator commerce and revenue channel Lead Community Management - Own comments, DMs, and tagged content across all platforms, responding in Glowbar's voice in a timely and authentic way - Foster meaningful conversations with clients that build real community - Monitor sentiment and surface insights and feedback Report On Performance - Track and report on social and influencer performance weekly and monthly - Bring a clear point of view on what is working, what is not, and what to do about it - Use data to continuously improve content strategy and influencer program effectiveness How We Measure Success - Follower Growth - Engagement Rate - Influencer content output and appointment attribution - Community management response time - Ad creative output

Requirements

• Bachelor's degree
• Minimum 1 to 3 years of experience in social media, influencer marketing, or content creation
• Hands-on fluency in TikTok and Instagram, you don't just use these platforms, you understand how they work
• Graphic design experience in Canva, Figma, Adobe Suite, or similar platforms
• Experience producing and editing native social content
• Strong copywriting skills
• Highly organized with strong project management skills
• Excellent written and verbal communication skills
• You are an energetic, proactive self-starter who thrives in a fast-paced environment

Preferred

• Experience with TikTok Shop or creator commerce programs
• Experience in Asana
• Experience in CreatorIQ or similar platform
• Existing relationships in the beauty or skincare creator community
• Love of beauty, wellness, and skincare
• Experience at an early-stage or scaling startup