Social Media Engagement Specialist

Responsibilities

• Create and manage organic social media content across African Travel, Lion World Travel and Brendan Vacations
• Maintain a consistent brand voice and visual identity across multiple social channels
• Engage with travel advisors online and help build a community of active brand advocates
• Foster meaningful conversations that strengthen relationships and increase brand engagement
• Source, curate and repurpose user-generated content from guests and travel advisors
• Turn reviews, photography and travel stories into authentic social proof that supports brand growth
• Provide graphic design support for templated marketing materials and other light creative requests
• Manage multiple content priorities while supporting the marketing goals of three distinct brands

Requirements

• 3 to 5 years of experience in social media management, community management or content marketing
• Strong understanding of social media best practices and content creation techniques
• Experience managing content calendars across multiple brands or business areas
• Working knowledge of Canva, Adobe Creative Suite or similar design tools
• Excellent written communication skills with the ability to adapt tone and style for different audiences
• Strong attention to detail and a good eye for visual consistency
• Ability to manage competing priorities and work independently
• Collaborative mindset with strong relationship-building skills

Preferred

• Experience working with travel, hospitality or lifestyle brands
• Experience engaging advisor, influencer or advocacy communities
• Knowledge of user-generated content strategies and community-led marketing
• Basic graphic design experience beyond templated asset creation
• Experience using social media management and analytics platforms