Social Media & Digital Marketing Associate

Responsibilities

• As our Social Media & Digital Marketing Associate you’ll be the in-house content engine and community voice for a brand that’s redefining how New Yorkers shop cannabis. This frontline, hourly role blends hands-on content creation (photo, short-form video, reels, stories), day-to-day community management, scheduling and reporting, and in-store activation support with our expert Budtenders.
• You’ll work side-by-side with the Brand/Marketing team to produce compliant, eye-catching digital content, help run paid social and email campaigns, capture events and product drops, and use performance data to grow local awareness and foot traffic.

Requirements

• Must be at least 21 years old
• 1+ year of hands-on social media experience (Instagram, TikTok, Facebook/X) or equivalent portfolio showing content creation
• Strong mobile photography and short-form video skills (shooting, framing, basic editing)
• Proficiency with content tools like Canva, CapCut, InShot, or Adobe Premiere Rush
• Clear, friendly copywriting for captions, DMs, and community replies
• Basic social analytics knowledge (platform Insights, simple reporting)
• Ability to create and manage content calendars and scheduling tools (Later, Hootsuite, Buffer, or Creator Studio)
• Comfortable working in a frontline retail environment and collaborating with Budtenders for product-led content
• Reliable, punctual, able to work flexible hours including some nights and weekends
• Knowledge of NY cannabis advertising/marketing compliance and ability to ensure all content follows regulations

Preferred

• Experience running or assisting with paid social campaigns (Meta Ads Manager, TikTok Ads)
• Familiarity with email platforms (Klaviyo, Mailchimp) and basic segmentation
• Basic graphic design skills and familiarity with Adobe Photoshop/Illustrator
• Experience with influencer outreach and creator partnerships
• Basic video motion/animation skills (After Effects or animated templates)
• Google Analytics or similar web analytics experience
• Experience with product styling, in-store photography setups, and working with lighting equipment
• Bilingual (Spanish) or other language skills useful for local outreach
• Previous cannabis retail or dispensary experience
• Knowledge of Long Island and NYC cannabis consumer trends and communities

Benefits

• Health Insurance
• Dental & Vision
• Supplemental Insurance
• Vacation Time / PTO
• Product discounts
• Equal opportunity employer