Social Media & Digital Community Strategist

Responsibilities

• Develop and execute Onshape’s social and community strategy, including experimenting with new formats and platforms, measuring performance, and refining the approach to build brand presence, influence, and engagement across relevant audiences.
• Engage with CAD, engineering, manufacturing, and product development communities. Participate in relevant conversations and build relationships with customers, industry experts, creators, and influencers.
• Create and publish content for each channel, including customer stories, technical explainers, executive perspectives, video, and event coverage.
• Build an employee and executive advocacy program that helps employees and technical experts develop their LinkedIn presence, share their expertise, and expand Onshape’s reach through authentic/credible voices.
• Use Brandwatch and platform data to monitor conversations, competitors, and industry trends; translate those insights into recommendations for content, campaigns, webinars, and paid media.
• Partner with SEO/GEO teams to improve Onshape’s visibility in organic search and AI-generated answers through social activity, expert voices, and third-party content.
• Coordinate with support, product, creative, and paid media teams to respond to questions, share feedback, escalate sensitive issues, and develop social content.
• Stay current on social platforms, community practices, and new technologies; apply what you learn to improve Onshape’s approach.

Requirements

• 3+ years of experience in B2B social media, digital communities, content, or related market influence roles.
• Experience editing short-form video for social media, including adapting footage and adding captions for different platforms.
• Experience engaging technical or engineering audiences; familiarity with CAD, manufacturing, or technical software is especially valuable.
• Experience building relationships in online communities and developing employee or executive LinkedIn advocacy.
• Experience with social listening, analytics, and publishing tools; Brandwatch or a comparable platform is a plus.

Preferred

• Excellent verbal and written communication skills, plus the ability to explain complex CAD, engineering, and product development concepts clearly to technical audiences.
• Strong understanding of social platforms and digital communities, including how to tailor content and community-building approaches to different audiences and platforms.
• A self-motivated, creative, and proactive approach to working independently and with others.
• Strong analytical and organizational skills, with the ability to manage multiple channels and priorities.
• Sound judgment when using AI tools for research and content creation, with attention to accuracy, originality, and Onshape’s voice.

Benefits

• Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs.
• All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions.