Social Media Coordinator - Lafayette, LA

Responsibilities

• Accountable for Creative Content Development
• Consistently create original, engaging, and trend-driven social media content that differentiates the firm.
• Content Creation and Execution
• Develop and execute original, creative, and engaging content across all major social media platforms.
• Content Creation and Execution
• Produce high-quality short-form videos, Reels, graphics, photography, and other social-first content.
• Content Creation and Execution
• Create compelling hooks, captions, and storytelling concepts that capture attention and encourage audience interaction.
• Content Creation and Execution
• Independently take content ideas from concept through production, editing, and publication.

Requirements

• 2+ years of experience in social media content creation, digital marketing, or a related creative role.
• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or a related field; equivalent hands-on experience considered.
• Demonstrated track record of creating engaging, high-performing social media content, supported by a portfolio and measurable results.
• Experience independently managing social media content for a business, brand, or agency.
• Proven experience producing and editing short-form video content for Instagram Reels, TikTok, Facebook, and YouTube.
• Proficiency in social media analytics and management tools, including Meta Business Suite.
• Experience with photography, videography, graphic design, and content production.
• Experience developing creative campaigns, capturing live events, and producing personality-driven content.
• Experience in legal marketing or professional services is a plus, but not required.
• Physical Requirements:

Preferred

• Preferred Skills/Abilities:
• Proven creativity with the ability to develop original, engaging, and high-performing social media content.
• Strong understanding of social media platforms, algorithms, trends, and audience engagement strategies.
• Establish and confidently own the role of subject matter expert in social media engagement strategy, leveraging data and platform insights to determine what content to post, when and how to post it, and how frequently to publish to maximize impressions, shares, likes, and overall audience engagement.
• Excellent storytelling, copywriting, and visual communication skills.
• Proficiency in short-form video production, photography, graphic design, and editing.
• Experience with creative tools such as Canva, CapCut, Adobe Creative Suite, and social media management platforms.
• Ability to independently develop and execute content ideas from concept through publication.
• Strong understanding of social media analytics and ability to translate performance data into actionable improvements.
• Comfortable directing and collaborating with attorneys, staff, and other on-camera personalities.

Benefits

• Optional companywide events allowing you to play as hard as you work, such as Crawfish Boils, Christmas parties, Retreats, and more!
• Work-life balance is encouraged as we consider 36.5 hours your full-time requirement and we rarely exceed a 40-hour workweek. We prefer you work to live, not live to work.
• We celebrate life's little (& big) moments with you from birthdays & work anniversaries to marriages and births, as well as, support you when the going gets tough from procedures/hospitalizations to loss of a loved one.
• Collaboration and team member rapport is cheered and emboldened.
• We offer many competitive benefits upon eligibility waiting periods:
• Company-paid Short-term disability & Life/AD&D;
• Health, vision, dental, long-term disability, critical illness, and additional life insurance policies upon eligibility waiting periods;
• 401(k) upon eligibility waiting periods;
• PTO, paid holidays (10), and paid maternity leave;
• Health Savings Account (HSA), Flexible Spending Accounts (FSA), including dependent care;