Responsibilities

• Own the end-to-end production of high-quality photo and video content, from filming and editing through final delivery across organic social and paid channels.
• Develop platform-first content for TikTok, Instagram Reels and Stories, Pinterest, and Meta, adapting creative to the unique audience, format, and culture of each platform.
• Execute both planned, storyboard-driven concepts and real-time content opportunities, staying ahead of trends and identifying reactive, culturally relevant, and evergreen ideas.
• Operate with a high-output “film factory” mindset, consistently producing fresh, engaging creative at speed and scale without sacrificing quality.
• Capture a wide range of brand content, including lifestyle and product storytelling, in store retail, behind-the-scenes moments, events, and authentic UGC-style creative.
• Stay ahead of emerging trends, sounds, memes, creators, and platform shifts, identifying opportunities before they become oversaturated.
• Identify emerging formats and quickly translate them into engaging, on-brand creative that feels native to each platform.
• Spot cultural moments, trends, and conversations where the brand can authentically join in and turn timely opportunities into awareness, engagement, and audience growth.
• Consistently bring a steady stream of fresh, culturally relevant content ideas to the team and turn them into actionable concepts each week.
• Test new creative concepts, analyze and learn from performance data, and continuously optimize content based on audience behavior and real-time insights.

Requirements

• Austin, TX
• 4 days in office/1 day remote
• 2–3+ years of experience creating social-first content, ideally within CPG, lifestyle, beauty, food & beverage, or other consumer-focused brands.
• Proven track record of creating high-performing content across TikTok, Instagram, and Meta.
• Strong video editing skills with experience using CapCut, Adobe Premiere Pro, Final Cut Pro, Canva, and/or similar editing platforms.
• Strong experience managing content publishing and asset organization platforms, with a proven ability to keep workflows organized and efficient across tools such as Sprout Social, Air, and Asana.
• Confident shooting on both iPhone and professional camera systems, including DSLR and mirrorless cameras.
• Strong instincts for storytelling, copywriting, scripting, and developing compelling social-first narratives.
• Deep fluency in internet culture, including emerging trends, social media platform mechanics, creator behavior, and what drives genuine audience engagement.
• Comfortable both in front of the camera and directing talent, creators, and team members behind it.

Preferred

• You’ve built and grown a social presence of your own, created UGC and direct-response content that drives real results, and know how to collaborate with influencers and creator talent. You’re genuinely passionate about wellness, deeply immersed in internet culture, and have a knack for spotting the next TikTok trend before it takes off.
• Experience with AI-powered tools for content creation, editing, ideation, or workflow optimization is a plus.
• Consumer brand experience preferred, especially in beauty, wellness, food and beverage, or supplements
• Understanding of how content drives paid social, retail, and subscription growth