Social Media and Content Specialist

Responsibilities

• Manages comments, DM’s and other community outreach using appropriate tone and content.
• Assists in researching audience preferences and discovers current trends, creates engaging text, image and video content, designs posts to sustain readers’ curiosity and create buzz around new and existing programs.
• Works with vendors and contractors to coordinate social media scheduling and production. Writes creative briefs for video and other creative assets.
• Stays up to date with changes in all social platforms ensuring maximum effectiveness, measures social engagement and other Key Predictive Indicators.
• Carefully reviews and provides critical feedback on agency output to ensure content meets brand standard.
• Hires and coaches student social media content creators to generate relevant content in a cohesive and beneficial way.
• Assists in overseeing social media accounts’ layout.
• Attends USAHS events when appropriate to support social media, photography and videography initiatives.
• Participates in brand strategy discussions and collaborates with the creative team to ensure strategic objectives are highlighted and met through all forms of content for use in social media, the website, YouTube and within emails. Liaises with copywriters, and key internal and external content creators and reviewers to produce accurate and engaging content for use in social media, via the website and other applications.
• Adheres to brand standards and usage guidelines and assists with integrating social campaigns and content with brand consistency.

Requirements

• Bachelor’s degree in marketing, design or related field.
• At least 2-3 years of experience in marketing, preferably with digital and design experience.
• Excellent communication skills, both verbal and written.
• Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) preferred.
• Demonstrated understanding of social media boosting and graphic design concepts.
• Experience in social media and monitoring campaign results/aggregating performance data to present to team members and management.
• Photography experience a plus.
• Experience with web content management systems and blog platforms (e.g. WordPress) a plus.
• Current knowledge of organic search optimization (SEO) techniques and best practices a plus.
• Highly developed, demonstrated teamwork skills.

Preferred

• Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) preferred.
• Photography experience a plus.
• Experience with web content management systems and blog platforms (e.g. WordPress) a plus.
• Current knowledge of organic search optimization (SEO) techniques and best practices a plus.