Social Media and Content Specialist

Los Angeles, CA (Hybrid)

$30/hr – $45/hrMid Level3+ years expFull time

Posted 2 days ago

Job Summary

Own the social media strategy and content pipeline from planning through execution, audience growth and lead generation, while ensuring brand alignment and compliant publishing.

Plan and execute content across platforms with data-driven optimization
Develop growth strategies and track qualified inquiries

Job Description

Responsibilities

Social Media Management and Growth
Plan content, monitor platform and industry trends, and improve reach, follower growth and engagement.
Analyze performance data and develop and implement account growth strategies.
Content Development, Writing and Branding
Independently develop topics, creative concepts, original articles, video scripts and social media copy.
Turn legal developments, attorney insights and approved case highlights into engaging articles, visual posts and short videos.
Adapt content and presentation to each platform to improve readership, engagement and sharing.
Support attorneys’ personal brands and the firm’s brand presence and industry visibility.
Video Production
Independently film and edit short videos, including captions and post-production.

Requirements

At least 3 years of experience in social media management, digital marketing or content creation.
A proven track record of account growth or lead generation, supported by case studies, performance data and a clear explanation of your contribution.
Strong written and spoken English and Mandarin, with the ability to independently write articles, social media copy and video scripts.
Ability to plan, film and edit videos independently, using CapCut, Adobe Premiere Pro or similar tools.
Familiarity with Xiaohongshu (RED), WeChat Official Accounts, YouTube and LinkedIn, including their content rules and operating practices.
Ability to use data to improve content and growth strategies, with attention to audience relevance, qualified inquiries and conversions.
Initiative, strong follow-through and the ability to manage multiple content projects, coordinate filming schedules and follow content review and confidentiality requirements.

Preferred

Experience developing brand or employer brand content for law firms or professional services businesses or building and managing personal brands for attorneys or executives.

Benefits

Medical, Dental & Vision Insurance
401(k)
Paid Sick Leave
Paid Holidays
Paid Vacation
Employee Birthday Celebrations
Fun Team-Building Activities
Occasional Office Lunches

Salaries

Posted range

$30/hr – $45/hr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $64K and $100K. Based on 4,092 salaries.

See all Social Media salaries See more Social Media jobs

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