Social Media & Content Specialist

Responsibilities

• Own the day-to-day organic social media presence for Seven Keys Vacations, including planning, scheduling, publishing, and community engagement.
• Create and manage content across TikTok, Facebook, Instagram, YouTube and Pinterest, while supporting additional platforms as appropriate.
• Develop and maintain content calendars aligned with seasonal priorities and the broader marketing strategy established by the VP of Marketing.
• Engage with followers, guests, local businesses, tourism partners, and community accounts, and monitor comments, messages, mentions, tags, and user-generated content.
• Identify opportunities to grow audiences and strengthen the brand’s presence across relevant social channels.
• Regularly travel throughout the Florida Keys to capture original photography and short-form video featuring vacation homes, beaches, local businesses, events, attractions, experiences, and the lifestyle of the keys.
• Edit and repurpose original and curated content for social posts, reels, stories, blogs, website content, email, and other digital marketing needs.
• Maintain organized libraries of photography, video, and other digital assets.
• Create blog posts, website content, and send segmented emails in coordination with the VP of Marketing and external marketing partners.
• Support seasonal campaigns, promotions, new property launches, partnerships, and other marketing initiatives with timely, brand-appropriate content.

Requirements

• 2+ years of professional experience managing social media channels and creating digital content for a business or organization.
• Strong photography, short-form video editing, writing, copywriting, and visual storytelling skills.
• Strong understanding of social media platforms, content best practices, and community engagement.
• Outgoing and comfortable engaging with the public, approaching new people, and building relationships within the local community.
• Ability to work independently, manage multiple priorities, and collaborate effectively with local and remote team members.
• Reliable transportation and the ability to regularly travel throughout the Florida Keys.
• Must reside in or within reasonable commuting distance of Key West (preferred) or Marathon, Florida.

Preferred

• Experience within tourism, hospitality or real estate industries is preferred.
• Experience launching or growing social media channels, with the focus on the brand, destination, and audience rather than the content creator.
• Familiarity with Canva, Adobe Creative Suite, or comparable photo and video editing tools.
• Experience creating blog and website content with an understanding of basic SEO principles.
• Experience photographing or marketing homes, hospitality properties, tourism attractions or destinations.

Benefits

• Paid time off such as PTO, sick days, and vacation days
• Health, Dental and Vision insurance
• Retirement benefits/accounts