Social Media Content Manager

Responsibilities

• Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
• Content Strategy: Develop and execute a portfolio-wide social media and content strategy that supports brand standards, property positioning and direct booking goals.
• Content Calendar Management: Build and maintain multi-channel content calendars for Facebook, Instagram, LinkedIn and emerging platforms, aligned with seasonality, local events and promotions.
• PGHM Above-Property Social: Plan, build and manage the Peachtree Group Hotel Management (PGHM) above-property social calendar and posting, including company news, hotel openings, awards, team culture and recruitment content.
• Content Creation: Write, design and produce posts, captions, short-form video, reels and stories that showcase each hotel and its destination.
• Direct Booking Support: Partner with Revenue Management to promote packages, offers and need dates. Use trackable links to connect content to website traffic and direct bookings.
• Vanity Website Management: Manage vanity websites for portfolio hotels, keeping content, imagery, offers and booking links current, accurate and on brand. Coordinate updates with web vendors and the Digital team and monitor site traffic and booking conversion.
• Paid Social Support: Provide creative and audience input for paid social campaigns in coordination with the Digital team.
• Influencer and Creator Partnerships: Identify, vet and manage relationships with travel creators and lifestyle influencers, including hosted stays, partner briefs, deliverables and results tracking.
• Tourism and Community Partnerships: Collaborate with local tourism boards, convention and visitors’ bureaus, and community partners on co-marketing opportunities.

Requirements

• Bachelor's degree in marketing, communications, journalism or a related field, or equivalent experience.
• Minimum 4+ years of social media and content marketing experience, preferably in hospitality, travel or lifestyle brands.
• Experience managing social accounts for multiple brands or locations at the same time.
• Hilton, Marriott, Hyatt and IHG brand experience preferred.
• Portfolio showing original photography, video and written content.
• Industry certifications through various organizations.
• Meta Blueprint, Google Analytics or Sprout Social/Hootsuite certification preferred.
• Experience running influencer and creator programs, including hosted stays.
• Possess general understanding of hotel operations and how operations interact with marketing, sales and revenue.
• Self-motivated with strong time management skills, keen abilities to set and achieve priorities.

Benefits

• Peachtree Group provides a comprehensive benefits package, including medical, dental, vision, disability, and life insurance. We also offer a generous 401(k) retirement match. To support work-life balance, we provide Paid Holidays and Paid Time Off. Additional perks include access to our Employee Assistance Program and Fund.