Social Media Content Creator

Responsibilities

• Produce and publish daily short-form videos (Instagram Reels, YouTube Shorts, TikTok) that capture the challenges facing boys and men and how Trail Life helps address those problems head-on.
• Craft engaging, mission-focused daily posts for X to inform and inspire our network of parents, church partners, and volunteer leaders.
• Clip and repurpose existing long-form content—such as leadership training, national events, or podcasts—into compelling, shareable digital assets.
• Actively manage our online community by promptly and graciously responding to comments, direct messages, and user tags from our Trail Life family.

Requirements

• A bachelor's degree in a related field from an accredited college or university or equivalent social media experience provided by a portfolio (please include with resume) is required.
• Proven experience creating engaging short-form video content, backed by a strong portfolio.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut, or CapCut).
• Excellent copywriting skills tailored to connect with our audience.
• Exceptional time management to consistently meet daily publishing deadlines in a fast-paced ministry environment.
• Membership in Trail Life USA, subscription to and constant adherence to the Trail Life USA Statements of Faith and Values, agreement and adherence to the Trail Life Code of Conduct, and agreement and adherence to the Employee Handbook.

Preferred

• Experience in content creation for social media platforms and digital marketing campaigns.
• Understanding of data analytics and the ability to interpret data to inform content strategies.