Responsibilities

• Own BK Beauty’s Instagram channel end-to-end including content strategy, creation, publishing, and performance
• Plan and maintain a forward-looking content calendar (4–6 weeks ahead) while staying agile for real-time trends
• Publish daily content, primarily Reels, supported by consistent Stories and ongoing engagement
• Act as a primary on-camera creator and recognizable face of BK Beauty on Instagram
• Film, edit, and publish high-quality, platform-native beauty content that reflects current trends and brand voice
• Create content across tutorials, product education, trends, and storytelling formats
• Batch content efficiently while also capturing timely, in-the-moment opportunities
• Partner closely with the TikTok Content Creator to ideate and produce cross-platform content
• Collaborate with Lisa J to create founder-led content (tutorials, product education, brand storytelling)
• Work with the Social team to align content with launches, campaigns, and key business moments

Requirements

• Proven, publicly visible track record of creating beauty content on Instagram or other social platforms
• Clear evidence of consistency in content creation and audience growth over time
• Strong on-camera presence with natural charisma, confidence, and personality
• Deep understanding of Instagram, including Reels, Stories, and content trends
• Strong creative instincts for hooks, pacing, storytelling, and what makes content perform
• Hands-on experience filming and editing short-form video (CapCut or similar tools)
• Highly self-directed with the ability to ideate, execute, and publish content quickly
• Strong taste level and passion for beauty, makeup, and the creator ecosystem
• You are already creating content consistently and have a body of work we can review
• Must be comfortable filming themselves daily

Benefits

• bonus opportunity + full benefits