BK Beauty

At BK Beauty, we’re an eight-figure beauty brand redefining what’s possible in social commerce. Known for our ultra-soft, best-selling makeup brushes and an expanding lineup of innovative products, we began as the passion project of professional makeup artist and YouTube creator Lisa J (@lisajmakeup) and have evolved into a leading consumer brand shipping tens of thousands of orders every month. With deep roots in the creator ecosystem, we understand how to educate, entertain, and inspire audiences through authentic content. We live by our values of authenticity, kindness, and curiosity, and we proudly create cruelty-free products that empower our customers to feel beautiful inside and out. If you’re ready to help shape the future of beauty—and have fun doing it—BK Beauty is the place for you.