Social Media & Content Creator / Bakery Counter Associate

Responsibilities

• Develop and execute innovative social media strategies across platforms such as Facebook, Instagram, Twitter, and TikTok to increase brand awareness and engagement.
• Create high-quality visual content including photography, graphic design, and video editing using Adobe Creative Suite tools like Photoshop, Illustrator, and Premiere Pro.
• Manage social media accounts using tools like Hootsuite and Buffer to schedule posts, monitor performance, and engage with followers through social listening and communication.
• Analyze social media metrics with Google Analytics, social media analytics tools, and marketing online analytics to optimize content performance and campaign effectiveness.
• Conduct keyword research and implement SEO best practices to enhance content visibility on search engines.
• Collaborate with the bakery team to produce appealing in-store displays, promotional materials, and digital content that highlight bakery offerings.
• Maintain active relationships with media outlets and influencers through public relations efforts to boost brand reputation.
• Monitor media performance analytics regularly to refine strategies for social media content marketing and digital marketing performance monitoring.
• Assist customers at the bakery counter with friendly service while promoting bakery products through engaging storytelling on social media channels.
• Support branding initiatives by ensuring consistent messaging across all digital platforms and in-store interactions.

Requirements

• Proven experience in social media management, content creation, graphic design, or digital marketing.
• Strong understanding of SEO principles, Google Analytics, web analytics, and marketing analytics.
• Excellent written communication skills with an eye for proofreading and content writing.
• Ability to analyze social media data to inform strategy adjustments effectively.
• Experience in photography and video editing is highly desirable.
• Exceptional relationship management skills for engaging with customers, influencers, and media outlets.
• Passion for baking or familiarity with bakery products is a plus but not required; enthusiasm for creating engaging content is essential.