Social Media Content Creator

Responsibilities

• Develop and implement social media content strategies that align with Abbott’s brand voice, business priorities and audience interests
• Plan, produce and edit engaging and relevant content for Abbott’s owned social media platforms (Instagram, LinkedIn, TikTok, X, Facebook, YouTube, etc.)
• Use tools like Canva and other design software to create and edit high-quality, visually compelling assets for social
• Partner with cross-functional teams to ideate and develop social content and execution plan aligned with business news/announcements and health tech innovations
• Advise teams across Abbott on best practices for paid social content that is brand-aligned and platform-specific
• Coordinate with the social media team to optimize posting cadence while ensuring accuracy of social media metrics reporting
• Organize brainstorms and collaborate with the social media team to generate high impact creative concepts and social-first content ideas that align with our brand identity and communications efforts
• Optimize content for different social platforms with a platform-first approach in mind; Understand platform differences and ensure Abbott’s social content resonates with audiences
• Stay current with social platform updates, algorithm changes and emerging trends and translate trends into real-time content and storytelling opportunities across social channels
• Leverage performance data and content learnings/insights to improve effectiveness of content and future strategy

Requirements

• Bachelor’s degree in marketing, communications, advertising, or a related field
• 1 - 3 years of experience in social media content creation
• Proficient in video shooting, editing, and production techniques; familiar with in-app creator tools and video editing software.
• Extensive knowledge and hands-on experience with both organic and paid social media content on key platforms
• Excellent verbal and written communications skills
• Strong time management, organizational skills and attention to detail

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.