Responsibilities - Plan and create social media content for Instagram, Facebook, and other platforms - Stay up to date on current social media trends, audio, formats, and local marketing ideas, adapting them in a way that feels appropriate for the EmpowerHer brand - Bring fresh content ideas to the team based on trends, seasonal topics, community opportunities, and service-line priorities - Work closely with the Practice Manager to identify marketing priorities, office updates, upcoming events, schedule openings, service-line needs, and content ideas - Film short-form video content in-office with providers and staff - Edit Reels, short videos, and simple educational content - Create graphics, captions, and social media posts that match the EmpowerHer brand - Help maintain a monthly content calendar - Draft and schedule monthly email newsletters - Draft occasional mass text and email campaigns for events, promos, service updates, or announcements - Create printable marketing materials such as flyers, rack cards, service menus, event handouts, and referral materials as needed - Help promote local events, open houses, workshops, and community collaborations - Assist with outreach to local businesses, practices, and community partners - Help organize and track referral partnership opportunities - Support marketing for service lines - Provide a simple monthly report of content, outreach, and marketing efforts to the Practice Manager Requirements - Able to work independently, manage deadlines, and communicate proactively - Proficient with Google Workspace, Canva, CapCut, AI and similar content creation tools; Showit and Flodesk a plus - Familiar with Instagram and TikTok trends, including short-form video formats, trending audio, and platform best practices - A strong writer who can create warm, professional, approachable captions, newsletters, and marketing copy - Detail-oriented and able to manage multiple small projects at once - Interested in women’s health, wellness, aesthetics, small business, and local community-building - Comfortable reaching out to local businesses or practices for partnerships - Collaborative and comfortable working with a small team where ideas, feedback, and priorities may come from the Practice Manager and providers - Professional, trustworthy, and mindful of patient privacy/HIPAA considerations - Regular weekly onsite presence required in McCordsville, IN (hybrid) - 8–10 hours per week commitment Nice to Have - Healthcare, wellness, aesthetics, or local small-business marketing experience is a plus, but not required. Benefits - Employee discount - Flexible schedule - Contractor Perks: Complimentary or highly discounted EmpowerHer services, including medical provider visits and aesthetics. - Opportunity to grow with the practice, including potential for additional hours and expanded responsibilities as marketing needs increase