Social Media & Brand Voice Lead

Responsibilities

• Own X. Set the strategy, run the company account, and build a posting rhythm that holds. Know who matters in physical AI, manufacturing and defense tech, and get us into those conversations.
• Get the founder posting. Work directly with our founder on his X presence — drafts, prompts, angles, and the discipline to keep it going. Sound like him, not like marketing.
• Own the voice. Write and maintain the tone-of-voice guide, then enforce it. Job descriptions, site copy, decks, customer materials, internal announcements — if it carries the Foundry name, it should read like one company.
• Make the content. Shoot and cut short video on the floor. Write the posts, the launch announcements, the customer stories, the technical explainers. You will be the one with the phone out during a cell run.
• Run the other channels. LinkedIn for recruiting and customers, YouTube for longer-form, the website blog. Prioritize honestly rather than being everywhere at once.
• Measure it. Follower quality over follower count, inbound from candidates and customers, which posts moved something. Report monthly on what is working and kill what is not.
• Partner across the company. Pull stories out of engineers and operators who do not think they have one. Work with the Events Coordinator so the show floor and the feed tell the same story.

Requirements

• 5+ years in social, content, or brand, with a stretch where you personally owned the posting — not briefed an agency to do it. Specific focus on X
• A company X account, that you ran, and you are willing to show us. We will read it.
• Genuinely good writing. Short-form especially: the ability to make a technical point land in a paragraph.
• A real opinion about tone, and the judgment to tell the difference between a company that sounds confident and one that sounds like it is trying.
• Experience writing in someone else's voice, ideally a founder's, without flattening it.
• Comfort shooting and cutting video on a phone to a publishable standard.
• Enough technical curiosity to understand what a robotic cell is doing and explain it without hedging.

Preferred

• Background in hardware, robotics, manufacturing, defense tech, or industrials.
• You already follow the physical AI and American manufacturing conversation on X and could name who matters in it.
• Experience building a brand voice from close to nothing.
• Design sense, or the ability to work well with designers.

Benefits

• Comprehensive health, dental and vision coverage, and generous PTO.