Social Media

Responsibilities

• Develop, implement, and manage social media campaigns across platforms such as Facebook, Instagram, TikTok, and LinkedIn to promote retail products and services.
• Create engaging, high-quality content including graphics, videos, and written posts that resonate with target audiences and reflect the brand’s identity.
• Monitor social media channels for customer feedback, questions, and trends, responding promptly and professionally to enhance customer experience.
• Analyze social media performance metrics and generate reports to inform strategy adjustments and demonstrate campaign effectiveness.
• Collaborate with cross-functional teams including marketing, merchandising, and customer service to align social media efforts with broader business goals.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent work experience.
• Proven experience managing social media accounts for a retail or consumer-focused brand.
• Strong understanding of social media platforms, tools, and best practices.
• Excellent written and verbal communication skills.
• Ability to analyze data and translate insights into actionable strategies.

Preferred

• Experience with social media advertising and paid campaign management.
• Proficiency in graphic design tools such as Adobe Creative Suite or Canva.
• Knowledge of SEO and content marketing principles.
• Previous experience working in a fast-paced retail environment.