Social Media Assistant

Responsibilities

• Develop and curate compelling social media content tailored for various platforms including YouTube, Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels using tools like Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, track engagement, and optimize content performance.
• Conduct social listening to gather insights on audience preferences, trending topics, and brand sentiment to inform content strategies.
• Manage social media advertising campaigns on platforms such as Facebook Advertising to increase reach and engagement.
• Analyze digital marketing performance using Google Analytics, web analytics tools, and social media analytics to measure success and identify areas for improvement.
• Collaborate with the marketing team on branding initiatives, media editing projects, photography, and video editing to produce high-quality visual content.
• Engage with followers through comments, messages, and relationship management efforts to foster a positive online community.

Requirements

• Proficiency in photography, videography and CapCut.
• Proficiency in social media platforms’ management tools such as Hootsuite and Buffer.
• Strong knowledge of SEO principles and keyword research techniques to enhance content visibility.
• Expertise in graphic design using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating eye-catching visuals.
• Experience with social media content creation including writing engaging posts and proofreading for accuracy.
• Ability to analyze media performance metrics using social media analytics tools and marketing online analytics platforms.
• Skilled in digital marketing performance monitoring with an understanding of branding strategies across multiple channels.
• Knowledge of public relations practices to effectively communicate brand messages through social media channels.
• Competence in video editing software for producing multimedia content that captures audience attention.

Benefits

• Flexible schedule