Responsibilities

• Support the development and execution of integrated social, content and influencer programs across consumer & lifestyle, health & wellness, and corporate & technology accounts
• Manage social and influencer campaigns from planning through execution, including content development, creator partnerships, approvals, timelines, reporting and day-to-day program coordination
• Develop and manage editorial calendars, content plans, influencer activations and campaign workstreams across annual, quarterly, monthly and real-time programming needs
• Build and maintain strong relationships with influencers, creator agents and talent management teams while staying informed on emerging creators, platform trends and culturally relevant conversations
• Develop platform-native content recommendations, social copy, influencer briefs and creative direction aligned to client objectives and channel best practices
• Monitor campaign, content and social performance across agreed KPIs, contributing insights, recommendations and competitive landscape analysis
• Support community management and social listening efforts, identifying engagement opportunities, emerging issues and cultural trends relevant to clients
• Collaborate closely with social, influencer, PR, paid media, creative, analytics and account teams to support integrated communications programs and campaign execution
• Experience analyzing social media, content and influencer performance, with the ability to translate data into actionable insights and recommendations
• Experience using social listening and audience intelligence tools such as Meltwater, Brandwatch, Sprinklr and/or native platform insights to identify trends, audience behaviors, competitive activity and emerging opportunities

Requirements

• 4 to 6 years of experience in social media, influencer marketing, content, community management or integrated communications roles
• Strong understanding of major social platforms and their native tools, including Instagram, TikTok, LinkedIn, Facebook, X, YouTube and emerging platforms
• Experience using social media management, reporting, influencer marketing and social listening tools such as CreatorIQ, Sprinklr, Meltwater, Brandwatch, Dash Hudson, Later and/or native platform analytics tools
• Understanding of paid social media strategy, implementation and optimization across key social platforms
• Strong writing, editing and content development skills across both long-form and social media formats
• Experience managing influencer campaigns, creator partnerships and integrated social media programs
• Strong understanding of social media trends, internet culture, community management and the evolving creator landscape
• Experience working as part of a full-service agency team or managing multiple clients and workstreams simultaneously strongly preferred

Preferred

• Key Attributes: Highly organized with strong attention to detail and follow-through
• Strong relationship builder with excellent interpersonal communication skills
• Creative, culturally curious and deeply tapped into the social media, creator and digital landscape
• Positive, proactive and solutions-oriented mindset
• Strong project management and multitasking abilities in a fast-paced agency environment
• Effective written and verbal communicator with strong presentation skills
• Collaborative team player with strong cross-functional partnership skills
• Adaptable and resourceful with sound judgment and a strategic approach to problem solving