Responsibilities

• Content Production: Concept, film, edit, and publish high-quality short-form video (TikToks, Reels, Stories) and capture clean, elevated product photography across our entire product line.
• Monthly & Daily Execution: Lead dedicated monthly shoot days (~6 hours/month) to batch-produce core brand assets, alongside managing daily posting, caption writing, and community engagement.
• Product-First Visuals: Elevate our complete product portfolio by creating aspirational, high-prestige visuals that highlight formula textures, packaging details, and real application results.
• Growth & Conversion: Drive channel growth and revenue through trust-building content—delivering expert-led beauty insights and skin-first education rather than traditional "hard sell" marketing.
• Trend & Channel Strategy: Translate emerging social trends into sophisticated, brand-aligned content that resonates with our audience, prioritizing value-driven beauty tips over fleeting memes.
• Influencer Outreach & Gifting: Research and curate strategic creator lists for ongoing product gifting and content partnerships to expand brand reach.

Requirements

• Professional Experience: 2-3 years background managing social media and end-to-end content creation (photo and video) for a beauty, fashion, or lifestyle brand (internship experience accepted).
• Social & Platform Strategy: Proven expertise on TikTok and Instagram, with a strong grasp of platform algorithms, engagement strategy, and trend cycles.
• Proactive & Experimental Self-Starter: Highly autonomous and eager to take ownership—experimenting with new ideas, testing creative formats, and self-managing deadlines without needing step-by-step direction.
• Prestige Brand Alignment: Deep understanding of the SPATCH aesthetic—clean, elevated, and professional, with a strong eye for making beauty products look aspirational.
• Technical Proficiency: Fluent in Instagram, TikTok, mobile editing apps (CapCut, InShot, etc.), and basic photo editing software (Canva, Photoshop).
• Location: Hybrid New York City