Social Content Manager-Laura Mercier

Responsibilities

• Drive planning, execution, and optimization of the social content calendar, building best-in-class relevance while also ensuring alignment with marketing priorities, product launches, and cultural moments.
• Lead social content creative briefings with internal and external partners, driving fresh ideas that are culturally relevant.
• Partner with internal creative teams and agencies to produce content tailored to each platform (Instagram, TikTok, YouTube, etc.), maintaining best-in-class quality and agility
• Utilize in-house content studio to develop agile, lo-fi content.
• Quickly leverage analytics and social listening tools to optimize performance, optimize in real-time, and generate insights that inform future strategy.
• Identify opportunities to leverage UGC and emerging creators to enrich the brand’s social storytelling.
• Champion understanding of evolving platform trends, tools, and competitor strategies, making best-in-class recommendations to keep the brand ahead of the curve.
• Support prep and execution for social content shoots, ensuring deliverables align with the calendar and business priorities.
• Partner with brand leads teams to help align social priorities with broader brand initiatives, ensuring content reflects each brand’s voice while staying true to central strategy.
• Use features like polls, Q&A sessions, and live events to encourage interaction with the audience. Focus on creating a sense of belonging within the brand's online community .

Requirements

• 5+ years of experience in social media and content strategy, ideally within beauty, fashion, or consumer lifestyle.
• Best-in-class understanding of platform best practices (Meta, TikTok, YouTube, etc.) and experience managing brand accounts.
• Proven ability to connect social storytelling with consumer insights and business goals.
• Experience utilizing an in-house social content studio and optimizing content hooks.
• Demonstrated success in developing and optimizing content that drives relevance, engagement and awareness (average views per post).
• Experience collaborating with creative teams, agencies, and cross-functional partners.
• Analytical mindset with hands-on experience using social listening, publishing, and reporting tools.
• Excellent communication, project management, and organizational skills.
• Creative problem-solver who thrives in fast-paced environments and can balance multiple priorities.
• Strong written and verbal communication skills

Benefits

• “Hybrid First” Model – 3 days per week in office, balancing virtual and face-to-face interactions.
• “Work From Anywhere” – Freedom to work six (6) weeks annually from the location of your choice.
• Complimentary Products – Free and discounted products on new releases and fan-favorites.
• Professional Development – Exposure to senior leadership, learning and development programs, and career advancement opportunities.
• Community Engagement – Volunteer opportunities in the communities in which we live and work.