Responsibilities

• Develop SYRCLE’s organic social and community growth strategy from zero
• Concept, film, edit, and publish short-form content for TikTok and Instagram Reels
• Develop recurring, recognizable content series around adult friendship, NYC social life, community, connection, hobbies, and shared experiences
• Create NYC-based content including street interviews, social experiments, conversations, B-roll, voiceover content, and other original concepts
• Identify trends and translate them into content that makes sense for SYRCLE rather than simply copying what’s trending
• Build and manage SYRCLE’s presence across Instagram, TikTok, Threads, and LinkedIn
• Participate in relevant online conversations and communities to organically introduce new people to SYRCLE
• Create conversational Threads content designed to generate discussion and community
• Develop thoughtful LinkedIn content around SYRCLE’s mission, community-building, adult friendship, third places, and the process of building the company
• Create occasional graphics, carousels, event promotion, and informational content when appropriate

Requirements

• You may come from social media, content creation, community building, audience development, creator marketing, or a combination of these.
• We’re especially interested in someone who:
• Is based in NYC and available to create content in person
• Is highly comfortable filming and editing short-form video independently
• Understands TikTok and Instagram Reels as discovery platforms, not just places to post
• Has experience growing an account, brand, creator, or community organically
• Can show examples of content they personally concepted, filmed, edited, or grew
• Understands hooks, storytelling, retention, shareability, and social trends
• Is comfortable approaching and speaking with strangers for content when appropriate
• Is socially confident, curious, creative, resourceful, and culturally aware