Responsibilities

• Lead creative development for social-first campaigns, creator content, TikTok Shop, social commerce initiatives, and always-on content strategies.
• Concept and execute thumb-stopping creative across TikTok, Instagram, YouTube Shorts, Pinterest, paid social, CRM, and emerging platforms.
• Develop content specifically designed to drive engagement, consideration, and conversion, with a strong understanding of social commerce best practices.
• Partner with Influencer, Social, Media, and Ecommerce teams to create platform-native content that supports full-funnel objectives and measurable business outcomes.
• Art direct creator, influencer, UGC, livestream, and social commerce content that feels authentic to each platform while maintaining brand standards.
• Translate cultural trends, platform behaviors, consumer insights, and social conversations into creative concepts that feel relevant and timely.
• Drive innovation in short-form video, motion, storytelling, and emerging content formats.
• Collaborate with creative leadership, copywriters, photographers, videographers, and external creators to bring ideas to life.
• Ensure all creative is optimized for platform-specific algorithms, audience behaviors, and performance metrics.
• Support rapid content creation, testing, iteration, and optimization based on performance insights and social trends.

Requirements

• 6+ years of experience in art direction, content creation, or creative design with a strong focus on social-first and digital commerce environments.
• Demonstrated experience creating content for TikTok, Instagram, YouTube, social commerce, and creator-driven ecosystems.
• Strong portfolio showcasing social-first campaigns, short-form video, creator collaborations, social commerce content, and performance-driven creative.
• Deep understanding of TikTok Shop, influencer marketing, affiliate content, livestream shopping, and digital consumer behavior.
• Expert in Adobe Creative Suite and Figma; proficient in After Effects, motion graphics, and video editing tools.
• Strong understanding of social platform trends, algorithms, content formats, and best practices.
• Experience art directing photography, video, creator content, and UGC-style assets.
• Comfortable balancing brand storytelling with performance marketing objectives.
• Data-curious and able to use performance insights to inform creative decisions and optimization.
• Passionate about beauty, culture, creators, social trends, and the rapidly evolving social commerce landscape.