Site Marketing Specialist (Men's)

Responsibilities

• Manage the day-to-day execution of assigned site marketing campaigns, product launches, and seasonal moments for Fabletics Men.
• Translate brand and marketing priorities into homepage, landing page, and on-site storytelling experiences.
• Develop creative briefs and coordinate asset requests to support campaign messaging, product education, and promotional storytelling.
• Partner with Brand Marketing and Site Merchandising to align on product priorities, key stories, and on-site marketing opportunities.
• Collaborate with Creative teams to ensure assets and messaging are aligned with campaign objectives and brand guidelines.
• Manage day-to-day site marketing execution, including content updates, asset coordination, approvals, and launch readiness.
• Maintain site marketing calendars, timelines, and deliverables to ensure campaigns launch accurately and on schedule.
• Monitor site marketing performance and customer engagement, identifying opportunities to improve storytelling and conversion.
• Support campaign recaps and performance reporting, sharing insights and recommendations for future optimization.

Requirements

• 2–4 years of experience in site marketing, ecommerce marketing, digital marketing, or a related field.
• Experience supporting digital campaigns, product launches, or promotional marketing initiatives.
• Familiarity with homepage, landing page, and on-site content experiences for a consumer brand.
• Experience coordinating creative assets, developing briefs, or managing campaign deliverables.
• Experience collaborating with Brand, Creative, Merchandising, or Ecomm teams.
• Basic understanding of ecommerce performance metrics and how data can inform marketing decisions.
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities.

Preferred

• Retail, fashion, activewear, or men's apparel experience preferred.

Benefits

• Hybrid Work Schedule*
• Discretionary Paid Time Off*
• Summer Fridays*
• Healthcare Plans
• Employee Discounts
• 401k
• Annual Bonus Program
• Equity Program*
• And More