Director of Ecommerce Growth
Hadley Designs
USA (Remote)
$100K/yr - $200K/yrIn-houseFull-timeDirector/executive
2 hrs ago
Senior Director II, RGM OBPPC E-Commerce
Atlanta, GA (On-site)
$197K/yr – $222K/yrSenior Level10+ years expFull time
Posted 21 hrs ago
Job Summary
Own the North America OBPPC e-commerce strategy, translating priorities into multi-year roadmaps, package and channel configurations, and scalable governance, while leading cross-functional commercialization and building a high-performing team.
- Develop reusable OBPPC principles and playbooks
- Lead cross-functional activation from concept to market launch
Job Description
Responsibilities
- Lead the eCommerce OBPPC strategy for the total NAOU portfolio, translating enterprise OBPPC priorities into differentiated digital occasion, assortment, package, channel and value-chain strategies.
- Translate business priorities into one- to three-year e-commerce roadmaps, including package innovation, digital assortment, retailer-specific opportunities, and commercialization milestones.
- Lead the development of e-commerce-specific package configurations that address shopper needs, fulfillment requirements, operational feasibility, and profitability.
- Design route-to-market and value-chain recommendations for Ship-to-Home, direct, DSD, eARTM, and omnichannel models.
- Build business cases that evaluate net sales revenue, operating income, volume, transactions, mix, margin, customer accruals, channel fees, cost to serve, and potential cannibalization.
- Establish strategic pricing, package, channel, and value-chain guardrails within approved governance.
- Lead cross-functional commercialization from concept development through customer activation and market launch.
- Partner with Marketing, Commercial, Finance, Supply Chain, Retail Strategy, customer teams, and bottlers to align priorities and deliver measurable business results.
- Influence and negotiate with senior internal leaders, bottling partners, and priority e-commerce customers.
- Develop reusable e-commerce OBPPC principles, playbooks, capabilities, and governance for the North America Operating Unit.
Requirements
- Bachelor’s degree in business, finance, economics, marketing, supply chain, or a related discipline.
- Approximately 10 to 12 years of experience in Revenue Growth Management, OBPPC, commercial strategy, category management, e-commerce, omnichannel strategy, or a related field.
- Significant experience in portfolio strategy, price-pack architecture, channel strategy, and e-commerce commercialization.
- Strong financial acumen and experience developing business cases and evaluating system economics.
- Proven ability to lead complex initiatives across functions, customers, and bottling partners.
- Experience influencing senior leaders, negotiating strategic business decisions, and developing high-performing teams.
- Ability to translate complex strategies into actionable plans and measurable results.
- OBPPC and price-pack architecture
- E-commerce and omnichannel strategy
- RGM analytics, business cases, and system economics
Preferred
- Preferred: - Digital shelf strategy and retail media - Supply chain, SIOC, and fulfillment economics - Route-to-market, eARTM, and order-to-cash processes - Customer planning and trade investment - Agile commercialization and capability building
The Coca-Cola Company
4.1 Glassdoor
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.Learn more at: www.coca-colacompany.com/careers
Atlanta, Georgia, USA
50K employees (5,207 in marketing)
81% recommend to a friend
88% CEO approval
Salaries
Posted range
$197K/yr – $222K/yr
Taken straight from the job posting.
Ecommerce Marketing median pay in the United States
Most pay falls between $75K and $132K. Based on 558 salaries.
Marketing Team
Marketing Team Size
4,680 (9% of company)
Median Career Experience
19 years
Median Tenure
10.2 years
Marketing Roles Posted (Last 30 Days)
4
People
Marketing Leadership
Manuel "Manolo" Arroyo
Executive Vice President & Global Chief Marketing Officer
At the company for 31 years 3 months
Stacy Jackson
Vice President, Marketing Coca-Cola Trademark, North America
At the company for 11 years 5 months
Katie Baillie Miller
Global Vice President Marketing, CCL & PACS Intelligence Services
At the company for 27 years 6 months
Hamza Ahmed
Global Vice President Marketing - Sparkling Portfolio
At the company for 13 years 7 months
Traffic Signals
Monthly Visitors
803.8K
Traffic Source Mix
Search
47.3%
Direct
36.6%
Referral
9.9%
Social
5.1%
Paid
0.8%
Headcount Trend
Current headcount: ~50.3K
News about The Coca-Cola Company
Links
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