Director of Ecommerce Growth

Responsibilities

• Role Overview The Director of Ecommerce Growth is responsible for building and leading Hadley Designs' next phase of profitable growth, developing a repeatable demand generation engine that can scale our business from $25 million to $100 million and beyond.
• This is a hands-on growth leadership role that combines strategic thinking, financial accountability, and cross-functional execution.
• The Director of Ecommerce Growth connects the dots between these functions, aligning priorities, coordinating execution, removing bottlenecks, and ensuring our investments translate into measurable business results.
• This person doesn't need to be the best specialist in every channel, but they must know how to lead specialists, challenge assumptions, diagnose performance, and make the entire growth engine more effective.
• They take ownership of growth initiatives from strategy through execution, without relying on the CEO to drive every decision.
• The role is channel agnostic. We don't care whether our next major growth opportunity comes from Meta advertising, Amazon external traffic, Shopify, TikTok Shop, creator partnerships, AI-powered content, or an entirely new channel.
• What matters is identifying where the greatest opportunities exist, validating them through disciplined experimentation, and allocating resources toward what produces profitable, incremental growth.
• Equally important is knowing what not to pursue. The Director of Ecommerce Growth must be willing to challenge existing strategies, stop underperforming initiatives, and redirect resources toward higher potential opportunities.
• The vision: Build a diversified, scalable, and profitable growth engine that consistently generates new customer demand, turns successful experiments into repeatable systems, and operates without requiring the CEO's daily involvement, ultimately helping Hadley Designs become a $100 million brand by 2030.
• Metrics that You'll Own - Incremental Contribution Profit: Generate at least $1,000,000 in annual incremental contribution profit from growth initiatives, after all attributable variable marketing and program costs.

Requirements

• Proven Ecommerce Growth Experience: Has personally built, executed, and scaled profitable growth strategies for consumer ecommerce brands, ideally helping a business grow from $10M to $30M+ in annual revenue. Can demonstrate measurable results and clearly explain their individual contribution.
• Cross-Channel Growth Expertise: Strong hands-on experience with multiple customer acquisition and demand generation channels, including Meta advertising, Shopify, Amazon, TikTok Shop, affiliate marketing, and influencer partnerships. Deep expertise in every platform is not required, but the ability to evaluate and lead specialists across them is essential.
• Growth Integration and Leadership: Has successfully coordinated cross-functional marketing teams, managed specialists and agencies, and turned disconnected growth activities into a unified, accountable growth system. Can drive execution without needing direct authority over every team member.
• Financial and Commercial Acumen: Understands contribution margin, MER, customer acquisition cost, lifetime value, attribution, and incremental profitability. Has managed meaningful marketing budgets and demonstrated sound judgment about where to invest, what to scale, and what to stop.
• Growth Experimentation and Innovation: Has developed and executed structured growth experiments that produced measurable business results. Can demonstrate at least one significant growth opportunity they identified, validated, and scaled independently.
• Entrepreneurial and Strategic Thinking: Thinks like a business owner rather than a channel specialist. Proactively identifies opportunities, challenges assumptions, prioritizes resources, and takes accountability for outcomes without requiring constant direction.
• Demand Generation and Customer Acquisition: Understands how to create demand beyond existing marketplace traffic through paid media, creators, strategic partnerships, content, and emerging acquisition channels. Has experience building repeatable growth systems rather than relying solely on individual winning campaigns.
• AI, Systems, and Automation (Absolute Must-Have): Uses AI daily to research opportunities, analyze performance, accelerate experimentation, and improve productivity. Has experience working within CRMs, project management systems, dashboards, and documented SOPs. Can build scalable processes that enable teams to accomplish more with fewer resources. The capability matters more than any specific tool.
• Communication and Independent Execution: Excellent written and verbal English communication skills. Can translate complex growth strategies into clear priorities, measurable plans, and actionable recommendations. Comfortable managing teams, resolving bottlenecks, and making decisions independently within approved budgets.
• Years of Experience: 5+ years in ecommerce growth, performance marketing, or demand generation, including at least 2 years leading growth initiatives, managing budgets, or coordinating cross-functional teams. Demonstrated business results and leadership capability matter more than years of experience.

Benefits

• Remote-first work environment
• Paid time off and holidays
• Access to learning resources and professional development
• Free Hadley Designs products
• Regular interaction with leadership, including the CEO
• Stability from more than a decade as a family-founded, mission-driven brand