E-commerce ESA Marketing Manager (Part-Time, Independent Contractor)

Responsibilities

• Partner with and manage our paid media agency on strategy, execution, and optimization for Google Search and Meta campaigns.
• Review campaign performance with the agency, track results by channel and state, and guide budget reallocations to channels that hit our target cost per acquisition
• Plan and direct product photography and short explainer videos
• Coordinate with cross-functional teams including fulfillment/operations and product to set up new bundles appropriately
• Partner with product and finance on products, bundles and price points that fit each state's award amounts
• Hold focus groups and site audits with ESA families
• Build and run automated journeys such as: welcome, quote rescue, win-back, next-pack, renewal and fund-drop campaigns
• Time campaigns to each state's ESA disbursement calendar and to seasonal moments like back-to-school and the holidays
• Grow the email and SMS list and keep it clean and compliant
• Coordinate with our dedicated SEO freelancer to build and maintain an ESA hub plus landing pages for each state program

Requirements

• 3+ years of hands-on e-commerce or DTC marketing experience
• Experience building automated email and SMS flows (Hub Spot)
• Strong parent-friendly copywriting and comfort with analytics and dashboards
• Organized, proactive, and able to meet 24&–48 hour turnarounds
• Experience managing creator partnerships or community relationships

Preferred

• Experience marketing to parents, homeschool families, or the education market
• Familiarity with ESA programs or platforms like ClassWallet or Odyssey
• Knowledge of the Science of Reading or early literacy
• Experience managing a paid media agencies against CPA targets