Ecommerce Marketing Manager

Responsibilities

• Run and optimize Meta and Google campaigns, manage spending, and develop a clear testing plan.
• Own the DTC forecast and marketing calendar, working with the founders and finance to set budgets and customer acquisition targets.
• Lead an Ecommerce and Retention Manager and a Content and Social Creative Producer. Give clear creative direction, prioritize improvements to the website and customer journeys, and coordinate launches with inventory and customer service.
• Report weekly on sales, advertising spend, new customers, repeat purchasing and the money remaining after variable costs and marketing.
• Explain what is working, what needs to change and what you recommend doing next.
• This is a hands-on role. We’re looking for someone who enjoys working inside the advertising accounts, understands the economics behind each sale, and can turn a commercial plan into daily execution.
• You will personally manage Meta and Google advertising for a consumer ecommerce business and can show the results of your decisions.
• You understand Shopify, customer acquisition costs, contribution margins, retention and subscription economics.
• You can distinguish platform-attributed sales from overall business performance.
• Experience in premium beauty, skincare or a comparable consumer category is preferred.

Requirements

• You have personally managed Meta and Google advertising for a consumer ecommerce business and can show the results of your decisions.
• You know when to increase spending, when to cut it, and how to evaluate creative.
• You understand Shopify, customer acquisition costs, contribution margins, retention and subscription economics.
• You can distinguish platform-attributed sales from overall business performance.
• Recent experience managing advertising accounts yourself is essential.
• You are comfortable working directly with founders and leading a small team while continuing to execute.

Preferred

• Experience in premium beauty, skincare or a comparable consumer category is preferred.