Clt Mktg - Senior Marketing Specialist, eCommerce

Responsibilities

• Accountable for delivery of tactics on-time, on quality and on strategy within assigned area(s)
• Collaborate with the client marketing, performance marketing, creative strategy, and creative services teams to execute marketing campaigns and tactics.
• Be the “go-to” expert in in your assigned area(s) including process, tool and technologies related to assigned area(s.) On-board new team members to learn assigned areas, including being a resource and guide for support.
• Provide edits to completed designs as needed. Provide copy development support to the creative team for marketing materials.
• Work within the marketing project management system to keep work on track and all stakeholders up to date and informed.
• Identify areas to be improved in how we manage and delivery our work and work with leadership to implement these improvements.
• Manage workflow, review cycles and approvals of marketing materials from multiple internal and external parties.
• Implement, update and manage assigned tactics, including content creation, basic template design/updates, call-to-action, workflow automation, A/B testing and metrics reporting. Collaborate with creative team as needed.
• Create strong cross-functional relationships with marketing and other peers to foster shared learning and leverage best practices.
• Serve as point and support to internal customers and lead communications and management for tactics.

Requirements

• Bachelor’s degree from an accredited college or university in marketing, communications, business or a related field.
• 5+ years of marketing experience.
• Demonstrated mastery including up to date certifications in two or more areas of marketing execution such as e-mail marketing, events, digital media or other.

Preferred

• Certifications in marketing platforms such as Salesforce Marketing cloud, Hubspot, Google Analytics and Google Ads strongly preferred
• Growth-Driven Design certification a plus.

Benefits

• Franklin Energy offers a comprehensive benefits package, including medical, dental, and vision coverage; retirement benefits; paid time off; paid holidays; and other company-sponsored benefits and programs.