E-commerce Marketing & Content Specialist

Responsibilities

• The marketing plan: work with the owners, our merchandising expert and our warehouse team to build a plan that moves inventory faster, then run it week by week across email, social media and the website.
• Social media: plan, create and post across our channels, and grow an engaged audience of shooters and reloaders.
• Video and photos: short videos shot in our warehouse and product photos in our lightbox, edited for social, email and the website.
• Copywriting: emails, social posts, product and category descriptions, buying guides and landing pages, written clearly and accurately.
• Email in Klaviyo: campaigns, segments and automated flows, up to 7 sends a week.
• Campaigns with merchandising: our merchandising expert decides what we sell and when, and you decide how we sell it. Together you'll build campaigns for new arrivals, closeouts and sale events.
• Directing our marketing assistant: a member of our team based in the Philippines who edits video, builds emails and prepares social content from your briefs. You set the work, review it and keep it on schedule.
• SEO execution: put our SEO plan live on the site, including page copy, internal links and Yoast optimization, working with our SEO specialist and tracking results in Google Search Console and GA4.
• Content from our experts: a monthly session with our co-owner and product expert, turned into emails, posts, videos and articles.

Requirements

• 3+ years in e-commerce marketing, digital marketing or content marketing, with results you can show in numbers: sales, audience growth, email revenue, traffic or conversion.
• A portfolio of content you made yourself: social posts, short-form video, product photos and copy.
• Strong, accurate writing for email, social and the web.
• Email marketing in Klaviyo or a similar platform, including segments and automated flows.
• Experience planning and running a content calendar across email, social and web.
• Experience directing an assistant, editor or junior team member, including remotely.
• Working knowledge of SEO, or the drive to learn it from our specialist: on-page basics, Search Console and GA4.
• Comfort working in WordPress/WooCommerce or a similar e-commerce platform.
• An owner's mindset: you set the plan, track the numbers, and don't wait to be told.
• Ability to work on site at our Stafford County warehouse.

Preferred

• Hands-on SEO experience: keyword research, category page optimization or technical SEO.
• Marketing in a category where paid ads are restricted, such as firearms, ammunition, alcohol, or supplements.
• Experience improving visibility in AI search tools, such as ChatGPT and Google's AI Overviews.
• Knowledge of shooting, hunting or reloading. Many strong candidates for this role will be new to the shooting world, and we'll teach you the products.

Benefits

• Health, dental and vision insurance
• Paid time off and holidays
• 401(k) with company match
• A direct line to the owners and a voice in quarterly planning
• Freedom to pitch and lead special projects that grow the business